미래 명품시장에 요구될 가치의 변화
The Value Transition of the Demand for the Future Luxury Market
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초록
과거 계급사회에서 현대식 자본주의로 사회 시스템이 변화되어 오면서 과거의 부가 계급이나 태생과 같은 ‘필연적 요소’로 결정되었다면 현대의 부는 ‘필연적 요소’위에 개개인의 능력으로 취득할 수 있는 ‘선택적 특권’의 의미가 추가되었다. 이러한 ‘선택적 특권’을 활용한 자본가집단의 증가로 인한 명품시장의 성장은 불황기 속에서 정체될 수 있는 경제발전에 원동력과 활기를 불어 넣어주는 중요하고 긍정적인 역할을 해오고 있다. 따라서 기업들은 다른 어느 때보다도 기업환경이 어렵고 미래가 불투명한 시기일수록 ‘명품시장’에 큰 관심을 기울이며 그 시장을 선점하기 위해서 총력을 기울이는 모습을 보이곤 한다. 이번 논문에서는 명품시장의 의미와 선행 트렌드로써의 가능성 및 미래 명품시장에 요구되는 새로운 가치에 대해서 연구해 보도록 한다.
Abstract
After the hierarchical society was transformed into the modern day capitalistic society, the advancement of the human culture and the quality of life for the public have improved significantly and also the opportunities for more people to enjoy them have been brought to bear. Thus, if the wealth of the past was determined as an ‘absolutely necessary element,’ then an assertion can be made to the effect that the wealth of today has been given an added meaning of ‘selective privileges,’ which can be acquired through abilities of each individual. Attributable to such a quantitative expansion of capitalists, the growth of luxury markets has played an important and positive role as well by injecting dynamic forces and vitality to the economic develop-ment that can become stagnant during downturns. As such, companies are paying close attention, more than at any other times, to the ‘Luxury markets’ especially during the time when economic conditions are difficult and facing uncertain future, and they are showing efforts to dominate these markets. In this paper, we will attempt to visit such Luxury markets and the meaning of Luxury product and examine the relationship between the forthcoming, new brand name markets and the mainstream design trends that are expected to be formed as a result of the effects of these markets.
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