여성구두 형태의 디자인요소에 관한 감성반응 연구

Abstract

When it comes to buying shoes, how it feels and how much it costs may be some of the things women consider. However, the design and the color of the shoes are the main factors that lead women to make their final decisions. Yet, the research on the relation-ship between the design of women’s shoes and the decision to purchase has been far from sufficient. For that matter, this research has been conducted to observe the correlation among design elements that determine the decision to purchase and the emotional responses. This research collected sample data from the shoe images of internet shopping malls of 65 shoe models and 24 shoe-related sensitive vocabularies. We made use of qualification theory III to convert data on women’s shoes into a two-dimensional dispersion graphs and arrived at a meaningful conclusion. Since ‘Chic(saeryeonduen)’ was the most critical word for women when purchasing shoes, we have applied qualification theory I on this word. We were able to find that the thickness of the heels was the dependant variable. This research is meaningful in that it was able to quantitatively show the emotional response of women to their shoe designs and tried to interpret the correlation between them. Also, its academic value lay in the fact that a quantitative extraction was done on a design factor that formulates an sensitive vocabulary, providing a credible indicator to women’s shoe designers.