시니어 층을 대상으로 한모바일 음악 어플리케이션의 사용 행태 연구

Abstract

Background Today, many people listen to music using mobile music applications thanks to the rapid spread and popularization of smartphones. In spite of this tendency, seniors who do not get used to the digital devices and services find it difficult or even hard to use them in order to listen to music in general. However, not all the seniors have a hard time to use digital devices and contents, because there are differences on seniors’ music consumption or use of mobile music application based on their dispositions. In this study, We categorize senior group according to seniors’ music consumption patterns and features through qualitative research methods and present a UX guideline and design approach of mobile music service for seniors. Methods In this study, We research seniors’ music consumption patterns and acceptance of digital music services/devices through In-depth interview of 13 seniors. Also, We analyze the usage of mobile music application through User Experience testing of 6 seniors. Result Senior group tendencies are categorized as four types and a specific design approach of each type are presented. Also, We realize senior's pain point while using mobile music application and the reason through User Experience testing, and then we present a UX guideline of mobile music application for seniors. Conclusion We believe that this study would be useful with a focus on seniors who are noted for new leader of the consumer in an aging era but are relatively alienated in music market. In addition, the findings and results of this study will contribute to planning or designing diverse mobile music services for seniors.