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한방의료기관의 해외진출 유형연구

Overseas entry-type Research of the oriental medical institutions

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This study of the Oriental medical institutions focused group interviews and case studies through offshoring strategy is willing to offer. Oriental medical institutions should be assessed awareness about offshoring. This allows for the Oriental medical institution the domestic implicationsto about Overseas entry. This study uses questions structured throughout Focus Group Interview. The contents of the Oriental medical institutions overseas entry into the direction through case analysis, the reconstructed old interview of the Oriental medical institutions overseas. How this enables overseas are five domestic Oriental medical institution being prepared. In conclusion, this study of the Oriental medical institutions overseas entry into the type normally has a three-level, there are five specific types of shoes as a strategy to advance it back. Things Proposed by this research is practical of a Oriental medical institutions give them concrete implications for overseas market's offering.

Abstract

This study of the Oriental medical institutions focused group interviews and case studies through offshoring strategy is willing to offer. Oriental medical institutions should be assessed awareness about offshoring. This allows for the Oriental medical institution the domestic implicationsto about Overseas entry. This study uses questions structured throughout Focus Group Interview. The contents of the Oriental medical institutions overseas entry into the direction through case analysis, the reconstructed old interview of the Oriental medical institutions overseas. How this enables overseas are five domestic Oriental medical institution being prepared. In conclusion, this study of the Oriental medical institutions overseas entry into the type normally has a three-level, there are five specific types of shoes as a strategy to advance it back. Things Proposed by this research is practical of a Oriental medical institutions give them concrete implications for overseas market's offering.

참고문헌 (19)

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  2. 보건산업진흥원, "2011 외국인환자 통계", ~ (2012)
  3. 법무부, "출입국 통계연보", ~ (2011)
  4. 유태규, "보건의료관광행정" (2013), 지구문화사
  5. 유태규, "의료관광 선도국의 보건의료시스템의 거버넌스 구축형태 - B. Guy Peters의 4가지 정부모형을 중심으로-", 한국공공관리학보, 23(4), pp.257~280 (2009), 한국공공관리학회
  6. 유지윤, "의료관광의 융・복합 촉진을 위한 의료관광정책에 관한 탐색적 연구", 국제관광연, 5(1), pp.143~156 (2008)
  7. 조철호, "의료서비스품질이 고객만족, 관계품질 및 재이용의도에 미치는 영향 -대구지역 소규모 병의원을 중심으로-", 의료경영학연구, 4(1), pp.65~74 (2010), 경영연구원
  8. 정원길, "한방바이오산업의 기업성과 결정요인에 관한 연구", 의료경영학연구, 6(3), pp.27~34 (2012), 경영연구원
  9. 글로벌헬스케어(의료관광)융복합 비즈니스 모델 개발효과 분석: 외국인환자군(群)분석을 중심으로, "정진용", 한국보건산업진흥원, ~ (2013)
  10. "2013 외국인환자 통계", 한국보건산업진흥원, ~ (2014)
  11. Carrera, P., "Globalization and healthcare: understanding health and medical tourism", Expert Review of Pharmacoeconomics and Outcomes Research, 6(Suppl. 4), pp.447~454 (2006)
  12. Crooks, V. A., "Promoting medical tourism to India : Messages, images, and the marketing of international patient travel", Social Science & Medicine, 72, pp.726~732 (2011)
  13. Carrera, P., "Globalization and healthcare: understanding health and medical tourism", Expert Review of Pharmacoeconomics and Outcomes Research, 6(Suppl. 4), pp.447~454 (2006)
  14. Cohen, E., "Medical tourism in Thailand", AU-GSB e-Journal, 1(1), pp.24~37 (2008)
  15. Deloitt, "Medical Tourism: Consumers in Search of Value" (2008)
  16. Enderwick P., "The competitive challenge of emerging markets : the case of medical tourism", International Journal of Emerging Markets, 6(4), pp.329~350 (2011)
  17. "WHO HEALTH DATA", ~ (2007)
  18. Wongkit, M., "Toward a typology of medical tourists : A case study of Thailand", Tourism Management, 38, pp.4~12 (2013)
  19. Pocock, N. S., "Medical tourism and policy implications for health systems : a conceptual framework from a comparative study of Thailand, Singapore and Malaysia", Globalization and Health, 7, pp.1~12 (2011)

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