양한방 의료 서비스 선택요인에 관한 연구
Study on the Selection Factors of Korean and Western Medical Institutions
0
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
Korean medical system is unique system that has two medical system, Western medical institution and Korean medical institution. In this environment, patients who use each medical institution have different selection factors. The study explores the selection factors’ difference of korean/western medical institutions. The empirical analysis of the surveyed data produced the following outcomes. The result of factor analysis, four factors were extracted. That was Human services, Costs and Physical Environment, Prestige and reputation, Public relations and reliability. Overall, the four selection factor importance scores of Korean medical institution were higher than western medical institution’s. These findings show that there is a difference between korean and western medical institutions in terms of selection factors. After this study, More study about medical management and healthcare policy including korean medical characteristics is needed.
Abstract
Korean medical system is unique system that has two medical system, Western medical institution and Korean medical institution. In this environment, patients who use each medical institution have different selection factors. The study explores the selection factors’ difference of korean/western medical institutions. The empirical analysis of the surveyed data produced the following outcomes. The result of factor analysis, four factors were extracted. That was Human services, Costs and Physical Environment, Prestige and reputation, Public relations and reliability. Overall, the four selection factor importance scores of Korean medical institution were higher than western medical institution’s. These findings show that there is a difference between korean and western medical institutions in terms of selection factors. After this study, More study about medical management and healthcare policy including korean medical characteristics is needed.
참고문헌 (23)
- 이인영, "서비스 품질이 고객만족에 미치는 영향에 관한 연구 -패밀리레스토랑을 중심으로-", pp.2005
- 양희정, "양·한방 의료이용형태별 대상자 특성 및 고객만족도", 석사, 지역사회간호학, pp.2008
- Arrindell, W. A., "An Empirical Test of the Utility of the Observations-To-Variables Ratio in Factor and Components Analysis", Applied Psychological Measurement, 9(2), pp.165~178 (1985)
- 이경아, "병원 선택요인과 만족도 제고", 병원경영학, pp.2006
- 이혜진, "안과 의료기관 선택요인 및 정보탐색 행태에 관한 연구", 보건의료산업학회지, 3(1), pp.47~58 (2009), 보건의료산업학회
- 이현숙, "종합병원 선택요인에 대한 내·외부고객의 중요도-성과도 분석", 병원경영학회지, 17(3), pp.83~98 (2012), 한국병원경영학회
- 보건복지부 한국보건사회연구원, "OECD Health Data 2012", ~ (2012)
- 통계로 본 건강보험 시행 35년, "국민건강보험공단", ~ (2011)
- 건강보험심사평가원, "건강보험 요양기관 현황 통계 자료집", ~ (2012)
- 김상한, "병원의 서비스품질이 고객만족과 성과에 미치는 영향에 관한 연구 : 중소 병원을 중심으로", 석사, 경영학, pp.2004
- 구순이, "의료서비스에 대한 소비자 만족에 관한 연구", 마케팅연구, 11(2), pp.67~90 (1996)
- Wind, Y., "Analytical Approach to Marketing Decisions in Health-Care Organizations", Operations Research, 24(5), pp.973~990 (1976)
- Boscarino, J., "Hospital Shopping and Consumer Choice", Journal of Health Care Marketing, 2(2), pp.15~23 (1982)
- Malhorta, N.K., "Modeling of Consumer Preferences for Health Care Institutions", Journal of Health Care Marketing, 3(4), pp.18~26 (1983)
- Miller, L., "Patient Choice in the NHS-How Critical are Facilities Services in Influencing Patient Choice?", Facilities, 24(9), pp.354~364 (2006)
- Jean, A., "Selecting a Provider: What Factors Influence Patients’ Decision Making?", Journal of Health Care Marketing, 56(2), pp.99~114 (2011)
- Kobayashi, M., "Patients’ Preference on Selecting a Medical Institution", International Journal of Health Care, 26(4), pp.341~352 (2013)
- 박창균, "병원 마아케팅 전략수립을 위한 환자들의 병원선택 요인에 관한 연구", 석사, 경영학, pp.1986
- 조우현, "의료기관 선택기준에 관한 연구 = A Study on the Criteria for Selection of Medical Care Facilities", 예방의학회지, 25(1), pp.53~63 (1992)
- 김미교, "병원 선택요인에 따른 의료 서비스 만족도에 관한 연구", 경영학, pp.2007
- 황세인, "척추질환환자의 전문병원과 일반병원의 병원선택요인", 병원경영학회지, 15(2), pp.27~43 (2010), 한국병원경영학회
- 이원재, "양·한방의료 서비스 선택에 관한 연구", 보건행정학회지, 8(1), pp.183~202 (1998)
- 이선희, "양방과 한방 의료 이용자의 - D병원의 사례를 중심으로 서비스 선택요인 비교분석", 보건행정학회지, 12(4), pp.18~33 (2002), 한국보건행정학회