관광거점도시에서의 DMO 역량강화방안: 강릉 DMO 사례를 중심으로
The Activation Plan of DMO in Tourism Hub City: The Case of Gangneung DMO
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The purpose of this study was to develop the primary stage of Gangneung DMO organizational operation system to revitalize tourism in Gangneung by deriving problems and improvement plans. Both qualitative and quantitative research methods were adapted in analyzing data from tourism experts and Gangneung DMO members. Based on the present study results, eight strategies were suggested to strengthen Gangneung DMO capabilities in tourism hub cities: 1) build professional manpower and slim down the composition of organization; 2) develop strategic marketing activities; 3) develop resident-led regional competency reinforcement projects; 4) continue education activities on the functions of DMO; 5) convergence of various perspectives on local tourism issues; 6) establishment of data that can connect tourist companies and visitors; 7) continuous network and information disclosure by related organizations; and 8) success of DMO through establishment of online cooperation network among DMO operators nationwide Model building.
Abstract
The purpose of this study was to develop the primary stage of Gangneung DMO organizational operation system to revitalize tourism in Gangneung by deriving problems and improvement plans. Both qualitative and quantitative research methods were adapted in analyzing data from tourism experts and Gangneung DMO members. Based on the present study results, eight strategies were suggested to strengthen Gangneung DMO capabilities in tourism hub cities: 1) build professional manpower and slim down the composition of organization; 2) develop strategic marketing activities; 3) develop resident-led regional competency reinforcement projects; 4) continue education activities on the functions of DMO; 5) convergence of various perspectives on local tourism issues; 6) establishment of data that can connect tourist companies and visitors; 7) continuous network and information disclosure by related organizations; and 8) success of DMO through establishment of online cooperation network among DMO operators nationwide Model building.
참고문헌 (32)
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