전시회 사전마케팅 활동의 성과분석 및 제고방안 연구
A study on pre-show promotion activity and resulted performance in exhibition
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This study is about activities of marketing at the exhibition to raise of the outcome and especially to show how important the industries focus on the pre-promotion and how much of its effect would come out the pre-promotion is and its effect by proving the relationship between how satisfy on the purpose of the participation and the result of the participation. The result implies that setting up obvious goal and pre-promotions in exhibition provide not only sale opportunity, but also apparent results. Now we know pre-promotions which are the first marketing activities in exhibition have effects to attract the visitors to their own booths.
Abstract
This study is about activities of marketing at the exhibition to raise of the outcome and especially to show how important the industries focus on the pre-promotion and how much of its effect would come out the pre-promotion is and its effect by proving the relationship between how satisfy on the purpose of the participation and the result of the participation. The result implies that setting up obvious goal and pre-promotions in exhibition provide not only sale opportunity, but also apparent results. Now we know pre-promotions which are the first marketing activities in exhibition have effects to attract the visitors to their own booths.
참고문헌 (27)
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