외식업종(태) 선택요인이 경영성과에 미치는 영향
A study on the business type selection factors affecting the business performance in the foodservice industry
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Recently, as the investigation of beginners' settlement rate after the opening restaurant shows, the rate of failure within 5 years after the opening is higher than 50%. The reason is that they open their business recklessly with the possibility of failure after business value is incorrectly analyzed from early stage or the plan of business is established with insufficient pre-survey or weak information. The purpose of this research is to investigate the organization of new items for the effect of foodservice starting business factors and foodservice business type selection factors on administrative results. As the results of this research, founders must consider the items of administrative ability and competitiveness and select business type with creative idea. And, when selecting administrative form (independent store, franchise store), the starting business must be considered by thorough analysis (individual characteristics, business type, business condition, stable provision of food materials, business administrative system, etc.). Especially, when founding foodservice business, main issue will be cooperative opening more than 2 people rather than individual opening for differentiation from the aspect of administrative results.
Abstract
Recently, as the investigation of beginners' settlement rate after the opening restaurant shows, the rate of failure within 5 years after the opening is higher than 50%. The reason is that they open their business recklessly with the possibility of failure after business value is incorrectly analyzed from early stage or the plan of business is established with insufficient pre-survey or weak information. The purpose of this research is to investigate the organization of new items for the effect of foodservice starting business factors and foodservice business type selection factors on administrative results. As the results of this research, founders must consider the items of administrative ability and competitiveness and select business type with creative idea. And, when selecting administrative form (independent store, franchise store), the starting business must be considered by thorough analysis (individual characteristics, business type, business condition, stable provision of food materials, business administrative system, etc.). Especially, when founding foodservice business, main issue will be cooperative opening more than 2 people rather than individual opening for differentiation from the aspect of administrative results.
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