축제 만족도가 지역 참가자들의 애향심에 미치는 영향
Effect of Festival Satisfaction on Local Participant’s Local Patriotism
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초록
Recently, local government are being held lots of their own festival or event for their effect; social, culture and economic to developing the city. And as a tool to enhance sustainable development and growth. Patriotism is the quite special key word in Event area but the similar study use the word place attachment, place loyalty instead of residents' patriotism. Previous studies on residents' patriotism was only focused on the war or countryside in America and Europe but some studies find to significant effect on both patriotism and festival. The main purpose of this paper is to examine about the causality among residents' satisfaction, effect's of events, and their patriotism factors in a Mega-events with special reference to the Busan Fireworks Festival. Try to find this causality, in total 300 questionnaires were 278 valid and complete questionnaires were collected for this empirical data analysis. The result of this study shows that residents' patriotism has a direct effect on the festival satisfaction such as program, service, and facility. Also total festival effect has a direct effect on the patriotism.
Abstract
Recently, local government are being held lots of their own festival or event for their effect; social, culture and economic to developing the city. And as a tool to enhance sustainable development and growth. Patriotism is the quite special key word in Event area but the similar study use the word place attachment, place loyalty instead of residents' patriotism. Previous studies on residents' patriotism was only focused on the war or countryside in America and Europe but some studies find to significant effect on both patriotism and festival. The main purpose of this paper is to examine about the causality among residents' satisfaction, effect's of events, and their patriotism factors in a Mega-events with special reference to the Busan Fireworks Festival. Try to find this causality, in total 300 questionnaires were 278 valid and complete questionnaires were collected for this empirical data analysis. The result of this study shows that residents' patriotism has a direct effect on the festival satisfaction such as program, service, and facility. Also total festival effect has a direct effect on the patriotism.
참고문헌 (28)
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