친환경 행동에 대한 한국과 미국 소비자 비교연구

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참고문헌 (64)

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5. 윤성욱, "LOV(List of Value)를 이용한 친환경 행동 차이 분석", 마케팅관리연구, 14(2), pp.103~122 (2009), 한국마케팅관리학회
6. 윤성욱, "환경지식이 환경친화적 소비행동에 미치는 영향에 관한 연구", 마케팅관리연구, 11(3), pp.131~147 (2006), 한국마케팅관리학회
7. 이용기, "환경에 대한 객관적, 주관적 지식이 환경 친화적 행동에 미치는 영향 - 환경에 대한 정서의 매개역할 -", 경영학연구, 39(5), pp.1177~1198 (2010), 한국경영학회
8. 이상동, "한‧중 호텔고객의 서비스스케이프가 서비스 가치와 만족에 미치는 영향", MICE관광연구, 15(4), pp.55~72 (2015), 한국마이스관광학회
9. 이종호, "환경의식적 소비행동의 세 가지 요인에 관한 연구", 마케팅관리연구, 5(2), pp.1~23 (2000)
10. 조려, "한·중 소비자의 친환경적인 소비활동에 영향을 미치는 구매 결정요인에 관한 비교 연구", 품질경영학회지, 44(2), pp.321~340 (2016), 한국품질경영학회[DOI]
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