식품 전시회의 서비스품질이 행동의도에 미치는 영향: 고객 가치를 조절효과 중심으로
The Effect of Service Quality of Food Exhibition on Behavior Intention: Focused on The moderating Effect of Customer Value
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초록
The purpose of this study was to find out the effects of the service quality of food exhibitions affects customer's behavioral intentions. This study, the sub - variables of service quality of food exhibition were classified into five sub - variables such as tangibility, reliability, responsiveness, certainty, and empathy. The survey was conducted from May 01, 2018 to May 04, 2018, at the Food Expo 2018 held at KINTEX. The results of this study are as follows. First, as a result of the effect of food service quality on behavior intention, tangibility, reliability, reactivity, and assurance have positive influence on behavior intention. Second, the result of the adjustment effect of the customer value on the service quality and the behavioral intention of the food exhibition shows that the individual control effect of the food exhibition service quality and the customer value shows confidence * customer value, reliability * customer value, empathy * Customer value had a moderating effect.
Abstract
The purpose of this study was to find out the effects of the service quality of food exhibitions affects customer's behavioral intentions. This study, the sub - variables of service quality of food exhibition were classified into five sub - variables such as tangibility, reliability, responsiveness, certainty, and empathy. The survey was conducted from May 01, 2018 to May 04, 2018, at the Food Expo 2018 held at KINTEX. The results of this study are as follows. First, as a result of the effect of food service quality on behavior intention, tangibility, reliability, reactivity, and assurance have positive influence on behavior intention. Second, the result of the adjustment effect of the customer value on the service quality and the behavioral intention of the food exhibition shows that the individual control effect of the food exhibition service quality and the customer value shows confidence * customer value, reliability * customer value, empathy * Customer value had a moderating effect.
참고문헌 (28)
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