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Exploring consumer behaviors in event fan pages of social media: A stimulus-organism-response(SOR) perspective

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This study aims to develop and validate a comprehensive model exploring the effect of information quality on satisfaction, and how it contributes to loyalty to event fan pages on social media and intention to participate in events based on the stimulus-organism-response (SOR) model. A web-based survey was developed and distributed in the U.S. The sample included Facebook users who were subscribed to at least one event fan page, such as festivals, business, and cultural events. Using the partial least squares-structural equation model (PLS-SEM), the collected data was analyzed and the research findings empirically confirmed that satisfaction with event information provided by event providers on social media is significantly influenced by perceived usefulness and visual design. Additionally, satisfaction with event information is a critical antecedent of two focal constructs (i.e., intention to participate in the event and loyalty to the fan page).

Abstract

This study aims to develop and validate a comprehensive model exploring the effect of information quality on satisfaction, and how it contributes to loyalty to event fan pages on social media and intention to participate in events based on the stimulus-organism-response (SOR) model. A web-based survey was developed and distributed in the U.S. The sample included Facebook users who were subscribed to at least one event fan page, such as festivals, business, and cultural events. Using the partial least squares-structural equation model (PLS-SEM), the collected data was analyzed and the research findings empirically confirmed that satisfaction with event information provided by event providers on social media is significantly influenced by perceived usefulness and visual design. Additionally, satisfaction with event information is a critical antecedent of two focal constructs (i.e., intention to participate in the event and loyalty to the fan page).

참고문헌 (61)

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