온라인 리뷰와 재무성과의 관계에 대한 연구: 국적항공사의 트립어드바이저 리뷰를 중심으로

키워드

참고문헌 (40)

1. 김권중, "재무제표분석과 가치평가" (2020), 창민사
2. 김정현, "COVID-19 전", 중, MICE 관광연구, pp.2023, 23(4)[DOI]
3. 김진화, "온라인 리뷰를 활용한 사용자 이해 및 서비스 가치증대", 정보시스템연구, 20(2), pp.21~36 (2011)
4. 이은희, "디지털 시대의 소비자와 시장", pp.67~68 (2020), 시그마프레스
5. 이훈영, "이훈영 교수의 마케팅" (2017), 청람
6. 윤혜진, "온라인 구전이 잠재관광객의 SNS 정보 신뢰도와 구매 의도에 미치는 영향 : 미국과 한국의 비교 연구", MICE 관광연구, 19(4), pp.103~122 (2019)
7. 윤해진, "가성비와 가심비가 대형항공사의 재이용의도에 미치는 영향", 관광레저연구, 32(1), pp.405~422 (2020)
8. 정희진, "항공사의 브랜드 이미지가 선택행동에 미치는 영향", MICE 관광연구(구 컨벤션연구), 5(3), pp.125~141 (2005)
9. 조민경, "토픽모델링을 통한 국내 대형항공사들의 서비스품질 비교 : 트립어드바이저 리뷰를 중심으로", 호텔관광연구, 23(1), pp.152~165 (2021)
10. 조선이, "항공사 상위클래스 승객의 선택속성 연구", 관광레저연구, 25(8), pp.355~373 (2013)
11. Abdullah, S., "User-generated reviews and the financial performance of restaurants", International Journal of Contemporary Hospitality Management, 34(10), pp.3697~3714 (2022)
12. Anderson, C. K., "The influence of online reputation and product heterogeneity on service firm financial performance", Service Science, 6(4), pp.217~228 (2014)
13. "The Impact of Customer Reviews on Purchase Decisions" (2021)[URL]
14. Cohen, J, "Statistical power analysis for the behavioral sciences" (1988), Routledge
15. Ding, D., "Does online rating affect companies' financial performance? Evidence from hotels in Singapore", Journal of Accounting and Finance, 17(9), pp.60~75 (2017)
16. Cohen, L., "Lazy prices", The Journal of Finance, 75(3), pp.1371~1415 (2020)
17. Edvardsson, B., "The effects of satisfaction and loyalty on profits and growth : products versus services", Total quality management, 11(7), pp.917~927 (2000)
18. "Harvard Business Review" (2023)[URL]
19. Hennig-Thurau, T., "Electronic word-of-mouth via consumer-opinion platforms : what motivates consumers to articulate themselves on the internet?", Journal of interactive marketing, 18(1), pp.38~52 (2004)
20. Kim, W. G., "Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?", International journal of contemporary hospitality management, 29(2), pp.784~802 (2017)
21. "How TripAdvisor changed travel" (2018)[URL]
22. "지속성장 중인 벨라루스 전자상거래 시장, 특징은 무엇?" (2023)[URL]
23. Lin, Y., "From mission statement to airline branding", Journal of Air Transport Management, 53, pp.150~160 (2016)
24. Mariani, M. M., "Online review helpfulness and firms’ financia l performance : an empirical study in a service industry", International Journal of Electronic Commerce, 24(4), pp.421~449 (2020)
25. Merkert, R., "A non-parametric efficiency measure incorporating perceived airline service levels and profitability", Journal of Transport Economics and Policy(JTEP), 49(2), pp.261~275 (2015)
26. Mariani, M. M., "Online review helpfulness and firms’ financia l performance : an empirical study in a service industry", International Journal of Electronic Commerce, 24(4), pp.421~449 (2020)
27. Nieto, J., "Marketing decisions, customer reviews, and business performance : The use of the Toprural website by Spanish rural lodging establishments", Tourism management, 45, pp.115~123 (2014)
28. Phillips, P., "Understanding the impact of online reviews on hotel performance : an empirical analysis", Journal of Travel Research, 56(2), pp.235~249 (2017)
29. Sayfuddin, A. T. M., "The signaling and reputational effects of customer ratings on hotel revenues : Evidence from TripAdvisor", International Journal of Hospitality Management, 99, pp.103065~ (2021)
30. "World’s Best Inflight Entertainment 2023" (2024)[URL]
31. "Percentage of individuals using the internet worldwide and in rural and urban areas as of 2022, by region" (2023)[URL]
32. "Mobile internet user penetration rate in selected regions in 2022" (2023)[URL]
33. Tuominen, P, "The influence of TripAdvisor consumer-generated travel reviews on hotel performance", ~ (2011)
34. "Best airlines of 2023, from top economy class offerings to frie ndly cabin crews" (2023)[URL]
35. Xie, K. L., "Joint effects of management responses and online reviews on hotel financial performance : A data-analytics approach", International Journal of Hospitality Management, 62, pp.101~110 (2017)
36. Xun, J., "Twitter as customer’s eWOM : an empirical study on their impact on firm financial performance", Internet Research, 27(5), pp.1014~1038 (2017)
37. Yang, S., "Does the review deserve more helpfulness when its title resembles the content? Locating helpful reviews by text mining", Information Processing & Management, 57(2), pp.102179~ (2020)
38. Ye, Q., "The influence of user-generated content on traveler behavior : An empirical investigation on the effects of e-word-of-mouth to hotel online bookings", Computers in Human behavior, 27(2), pp.634~639 (2011)
39. Zaki Ahmed, A., "Analyzing the online reputation and positioning of airlines", Sustainability, 12(3), pp.1184~ (2020)
40. Zeng, B., "What do we know about social media in tourism? A review", Tourism management perspectives, 10, pp.27~36 (2014)

관련 논문AI추천