스포츠와 미디어 리터러시 : 미디어에 나타난 은유적 함의

Abstract

In the traditional category, the concept of ‘literacy’ has usually been defined as ‘the ability to read, write, and understand text.’ However, the present ‘literacy’ can be discussed as a concept that includes all the style and ability to communicate, which emerged with the change and development of media, the ability to interpret and analyze for delivery methods, and the ability to use knowledge to solve specific problems. In particular, ‘media literacy’ means the competency needed for analyzing and understanding various factors surrounding the media text. In other words, media literacy can be described as ‘the discovery of refraction of text’ provided by media. The refraction of media texts is easily found in elements of our society, like sports or art, considered to be unrelated to the power. Especially, this paper would pay attention to the fact that it is impossible to consider the role of media a simple information transfer in sports discourse. This study attempts an interpretation of customary expressions found in the media delivering sports with the above clues as premises. In the media text delivered through mass media such as newspapers and TV, customary expressions already familiar to the public as shared for a long time often appears. The fact that the public is already accustomed to specific expressions means that even the fact that an unspoken ideology has been implied is concealed. Thus, it is urgently necessary to investigate the operating method and meaning of customary expressions. The discussion with Lakoff and Johnson is helpful on this issue. Lakoff and Johnson said: “Human thinking is organized around metaphors.” Focusing on this discussion, we analyze the metaphorical expressions found in the media. The discussion of analyzing metaphorical expressions found in the media can be an example of media literacy. Through such a task, this study would capture the clues of the meanings and purposes of the symbols inherent in sports discourses and understand the political and economic meanings secretly reinforced.