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서울 관광 매력 속성이 무슬림 관광객의 지각된 가치와 만족에 미치는 영향: 말레이시아와 인도네시아 무슬림 관광객을 중심으로

The Effect of Attractiveness Attributes of Seoul Tourism on the Muslim Tourists’ Perceived Value and Satisfaction: Focusing on Malaysian and Indonesian Tourist

정철|박정윤|송섭규
한국마이스관광학회 (Korea MICE Tourism Society)|2023.08|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제23권 제3호|pp. 273-295

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참고문헌

키워드

지각된 가치Perceived Value무슬림 관광객서울 관광매력속성Muslim TouristSeoul TourismAttractiveness Attribute

초록

This study investigated the relationships among the tourism attractiveness of Seoul, perceived values, and satisfaction in the context of Muslim tourists from Malaysia and Indonesia. The multiple regression was conducted using 261 responses. This analysis produced several findings. First, tourism content had the strongest effect on all types of perceived value among the other categories of attractiveness. Second, as Muslim-friendly facilities affected perceived emotional value negatively, the quality of those facilities should be regarded as critical. Lastly, the perceived social value had the strongest impact on satisfaction. This study has a theoretical implication by considering the perceived social value that existing research has not covered. Practically, it is necessary to develop new tourism contents that increase the perceived social value of Muslim tourists to attract more Muslim tourists to Seoul.

Abstract

This study investigated the relationships among the tourism attractiveness of Seoul, perceived values, and satisfaction in the context of Muslim tourists from Malaysia and Indonesia. The multiple regression was conducted using 261 responses. This analysis produced several findings. First, tourism content had the strongest effect on all types of perceived value among the other categories of attractiveness. Second, as Muslim-friendly facilities affected perceived emotional value negatively, the quality of those facilities should be regarded as critical. Lastly, the perceived social value had the strongest impact on satisfaction. This study has a theoretical implication by considering the perceived social value that existing research has not covered. Practically, it is necessary to develop new tourism contents that increase the perceived social value of Muslim tourists to attract more Muslim tourists to Seoul.

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