힐링관광체험과 관광자원매력성이 지역애착도에 미치는 영향 관계 연구 - 부산지역 MZ세대를 중심으로
A Study on the Impact of Healing Tourism Experience and Tourism Resource Attractiveness on Regional Attachment - Focusing on the MZ generation in the Busan area
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This study analyzed the relationship between healing tourism experience, tourism resource attractiveness, and regional attachment. The survey was conducted targeting the MZ generation in the Busan area. First, the results found that healing tourism experience factors have a significant impact on regional attachment. Second, the attractiveness of tourism resources had a significant impact on regional attachment. These findings confirm the potential for sustainable development of the local healing tourism industry by identifying the factors that enhance regional attachment among the MZ generation. Healing tourism creates a healthy and peaceful image of the region and can serve as a key element in enhancing the attractiveness of local tourism brands. In addition, tourism attractiveness can be strengthened by linking it with sustainable tourism, eco-friendliness, and regional coexistence.
Abstract
This study analyzed the relationship between healing tourism experience, tourism resource attractiveness, and regional attachment. The survey was conducted targeting the MZ generation in the Busan area. First, the results found that healing tourism experience factors have a significant impact on regional attachment. Second, the attractiveness of tourism resources had a significant impact on regional attachment. These findings confirm the potential for sustainable development of the local healing tourism industry by identifying the factors that enhance regional attachment among the MZ generation. Healing tourism creates a healthy and peaceful image of the region and can serve as a key element in enhancing the attractiveness of local tourism brands. In addition, tourism attractiveness can be strengthened by linking it with sustainable tourism, eco-friendliness, and regional coexistence.