한국사회의 문화콘텐츠 담론에 대한 비판적 고찰

Abstract

The discourse on cultural content in Korean society emerged in earnest with the enactment of the Cultural Industry Promotion Act in 1999 and the establishment of the Korea Cultural Content Agency in 2001. This was led by the government, focusing on industrial promotion and support projects, and the newly emerged cultural content was recognized by the public as a future food from the perspective of the cultural industry. In addition, there was a phenomenon in which the terms cultural content and popular culture were used interchangeably or replaced. the discourse on cultural content naturally replaced the discourse on popular culture, which was actively discussed throughout the 1990s. However, the cultural content discourse, which strengthened the industrial aspect, weakened the critical nature of the cultural industry that the popular culture discourse had. In 2009, related institutions were integrated into the Korea Creative Content Agency as a project to advance public institutions, and the term “cultural contents” was also naturally integrated into the term “contents.” However, this resulted in the disappearance of the subjectivity of discourse of all individual contents into the ambiguous term ‘contents'. Of course, from an academic point of view, cultural contents or contents have the advantage of being free to converge with other studies and industries. However, this freedom is ultimately accompanied by the disadvantage of obscuring the substance. This study aims to critically analyze the phenomena in the discourse of cultural content in Korean society, reveal the ambiguity of the replaced discourse, terms, and problems arising through it.