The Development of Rural Tourism in Mogolia
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In UNWTO conference 2002, the President of Mongolia, Elbegdorj Tsakhia, has pinpointed tourism as a means to diversify the Mongolian economy and outlined plans to increase international tourist arrivals to the country. Nevertheless, little has been known to us in terms of traditional rural event tourism. Therefore, this study introduces the range of rural event tourism in Mongolia and attempts to classify the type of rural event tourism in Mongolia and derive marketing implications by the PEST analysis. From the socio-cultural point of view it is strongly recommended that an appropriate and fast restoration needs to be undertaken in order to get rural residents' stable life back and mitigate the negative image of the traditional events toward the tourists. In addition, community-based type of events are taking place mainly for the purpose of harmony and cohesion of local community. However, this type of community-based events need to employ the concept of tourism which will bring positive economic impact to local community so that the farmers and nomads can sustain or upgrade the quality of their lives.
Abstract
In UNWTO conference 2002, the President of Mongolia, Elbegdorj Tsakhia, has pinpointed tourism as a means to diversify the Mongolian economy and outlined plans to increase international tourist arrivals to the country. Nevertheless, little has been known to us in terms of traditional rural event tourism. Therefore, this study introduces the range of rural event tourism in Mongolia and attempts to classify the type of rural event tourism in Mongolia and derive marketing implications by the PEST analysis. From the socio-cultural point of view it is strongly recommended that an appropriate and fast restoration needs to be undertaken in order to get rural residents' stable life back and mitigate the negative image of the traditional events toward the tourists. In addition, community-based type of events are taking place mainly for the purpose of harmony and cohesion of local community. However, this type of community-based events need to employ the concept of tourism which will bring positive economic impact to local community so that the farmers and nomads can sustain or upgrade the quality of their lives.
참고문헌 (37)
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