Rivalry between low cost carriers and major carriers: the case in Korean aviation industry
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
As the wave of liberalization and deregulation have accelerated to relieve rigid controls over airline routes, capacity, and fare setting regimes, Low Cost Carriers(LCCs) have emerged especially in local aviation markets since the 1970s. This paper has studied the effects of LCC's entry into the domestic aviation market which was pre-occupied by two major carriers, Korean Air(KAL) and Asiana Airlines. Through a simple model describing two situations, prior and post to LCC's entry, we analyzed changes and trends of each airline's output and profit based on the Cournot and two-stage Stackelberg game equilibrium. In summary, our conclusion consists of five points: (1)Even though JIN Air's entry reduced KAL's respective output and profit, the more JIN Air produces, the higher the joint-profit of KAL and JIN Air is, (2)From the joint-profit aspect, increasing KAL's output to a level than JIN Air's is more profitable on the Gimpo-Jeju route, on the other hand, increasing JIN Air's output higher than KAL's is more profitable on the Jeju-Busan route, (3)Even though JIN Air's entry increase Asiana Airline's output, the more JIN Air produces, the less Asiana Airlines's profit is, (4)Total output in markets as well as total profits of firms will increase under certain conditions, (5)KAL and JIN Air tend to get caught in an unresolved conflict on level of LCC cost.
Abstract
As the wave of liberalization and deregulation have accelerated to relieve rigid controls over airline routes, capacity, and fare setting regimes, Low Cost Carriers(LCCs) have emerged especially in local aviation markets since the 1970s. This paper has studied the effects of LCC's entry into the domestic aviation market which was pre-occupied by two major carriers, Korean Air(KAL) and Asiana Airlines. Through a simple model describing two situations, prior and post to LCC's entry, we analyzed changes and trends of each airline's output and profit based on the Cournot and two-stage Stackelberg game equilibrium. In summary, our conclusion consists of five points: (1)Even though JIN Air's entry reduced KAL's respective output and profit, the more JIN Air produces, the higher the joint-profit of KAL and JIN Air is, (2)From the joint-profit aspect, increasing KAL's output to a level than JIN Air's is more profitable on the Gimpo-Jeju route, on the other hand, increasing JIN Air's output higher than KAL's is more profitable on the Jeju-Busan route, (3)Even though JIN Air's entry increase Asiana Airline's output, the more JIN Air produces, the less Asiana Airlines's profit is, (4)Total output in markets as well as total profits of firms will increase under certain conditions, (5)KAL and JIN Air tend to get caught in an unresolved conflict on level of LCC cost.
참고문헌 (18)
- Beirne, M., "Are these the little airlines that could?", Brandweek, 45(13), pp.30~36 (2004)
- Francis, G., "Where next for low cost airlines? A spatial and temporal comparative study", Journal of Transport Geography, 통권 : 14, pp.83~94 (2006)
- Graham, B., "Carriers within carriers: A strategic response to low-cost airline competition", Transport Reviews, 26(1), pp.105~126 (2006)
- Jansen, T., "A note on strategic delegation: The market share case", International Journal of Industrial Organization, 통권 : 25, pp.5331~539 (2007)
- Lawton,T., "Cleared for take-off: Structure and strategy in the low fare airline business" (2002), Aldershot: Ashgate
- Oum, T. H., "Key aspects of global strategic alliances and the impacts on the future of Canadian airline industry", Journal of Air Transport Management, 통권 : 7, pp.287~301 (2001)
- Park, J. H., "The effects of Airline alliances on markets and Economic welfare", Transportation Research. Part E., 33(3), pp.181~195 (1997)
- Park, J. H., "Airline alliances and partner firms' outputs", Transportation Research. Part E., 34(4), pp.245~255 (1998)
- Park, J. H., "Analytical models of international alliances in the airline industry", Transportation Research. Part B, 35, pp.865~886 (2001)
- Thomas,G., "Asia's absent revolution", Air Transport World, 42~47 (2002)
- Whyte, R., "Low cost carriers in Australia: Can the LCC model be applied to longhaul travel?", CAUTHE Conference (2008)
- Windle, R. J., "The short and long run effects of entry on U.S. domestic air routes", Transportation Journal (1995)
- Windle, R, "Competitive responses to low cost carrier entry", Transportation Research. Part E., 통권 : 35, pp.59~75 (1999)
- Zhang, A., "Air cargo alliances and competition in passenger markets", Transportation Research. Part E, 40, pp.83~100 (2004)
- Zhang,A., "Competition models of strategic alliances", Research in Transportation Economics, 통권 : 13, pp.75~100 (2005)
- Zhang, A., "Rivalry between strategic alliances", International Journal of Industrial Organization, 통권 : 24, pp.287~301 (2006)
- Zhang, A., "Intermodal alliance and rivalry of transport chains: The air cargo market", Transportation Research. Part E, 통권 : 43, pp.234~246 (2007)
- "Tourmedia Website"[URL]
