시베리아, 북극여행지 선호집단비교분석
Factors Contributing to Siberia and North Pole Preference Group
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초록
시베리아 북극 관광 산업은 미개척 분야이며, 개발과 확장을 하고 있는 단계에 있다. 최근 시베리아 북극지역은 다양한 형태로 관광시장으로서 매력성을 선보이고 있다. 이러한 해외여행지로 관심이 증대되고 있는 시베리아지역의 객관적인 수요파악을 위해, 이 연구는 우리나라 젊은 국제 관광객들이 어떤 형태의 여행방법으로 시베리아, 북극지역을 찾고 그에 따른 여행특징이 어떻게 나타나는 지를 규명하기 위해, 시베리아, 북극지역 국제 관광객들을 선호그룹과 비호감 그룹으로 구분하여 분석을 실시하였다. 따라서 시베리아, 북극지역의 선호그룹과 비호감 그룹의 관광행동과 만족도를 분석하고 방문특징에 따른 여행형태의 차이점을 비교하는데 주안점을 둔다.
Abstract
In Siberia and North Pole, tourism is a comparably new part of economy and it is developing and expanding to Europe and Asia. Recently, Siberia and North Pole tourism industry started to develop global levels. The purpose of this study is to classify Korean potential tourists including high and low preference groups to Siberia and North Pole and analyze whether these two groups’ characteristics of their travel experience with tourist attractions, activities, services and impressions. Travel factors of international Siberia tourists from these two travel groups (high/ low potential group) were analyzed and compared to find their factors similarities and differences. This study conducted two statistical analysis including descriptive and group compare statistics. First descriptive analysis of data were arranged by high and low Siberia groups. Second group comparing was One way Analysis of Variances (ANOVA) to make factors comparisons between these groups in Siberia.
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