Supply Chain Trust Evaluation Model Based on Improved Chain Iteration Method
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초록
The modern market is highly competitive. It has progressed from traditional competition between enterprisesto competition between supply chains. To ensure that enterprise can form the best strategy consistently, it isnecessary to evaluate the trust of other enterprises in the supply chain. First, this paper analyzes the backgroundand significance of supply chain trust research, analyzes and expounds on the qualitative and quantitativemethods of supply chain trust evaluation, and summarizes the research in this field. Analytic hierarchy process(AHP) is the most frequently used method in the literature to evaluate and rank criteria through data analysis. However, the input data for AHP analysis is based on human judgment, and hence there is every possibilitythat the data may be vague to some extent. Therefore, in view of the above problems, this study improves theglobal trust method based on chain iteration. The improved global trust evaluation method based on chainiteration is more flexible and practical, hence, it can more accurately evaluate supply chain trust. Finally,combined with an actual case of Zhaoxian Chengji Food Co. Ltd., the paper qualitatively analyzes the currentsituation of supply chain trust management and effectively strengthens the supervision of enterprises tocooperative enterprises. Thus, the company can identify problems on time and strategic adjustments can beimplemented accordingly. The effectiveness of the evaluation method proposed in this paper is demonstratedthrough a quantitative evaluation of its trust in downstream enterprise A. Results suggest that the subjectivepreferences of and historical transactions together affect the final evaluation of trust.
Abstract
The modern market is highly competitive. It has progressed from traditional competition between enterprisesto competition between supply chains. To ensure that enterprise can form the best strategy consistently, it isnecessary to evaluate the trust of other enterprises in the supply chain. First, this paper analyzes the backgroundand significance of supply chain trust research, analyzes and expounds on the qualitative and quantitativemethods of supply chain trust evaluation, and summarizes the research in this field. Analytic hierarchy process(AHP) is the most frequently used method in the literature to evaluate and rank criteria through data analysis. However, the input data for AHP analysis is based on human judgment, and hence there is every possibilitythat the data may be vague to some extent. Therefore, in view of the above problems, this study improves theglobal trust method based on chain iteration. The improved global trust evaluation method based on chainiteration is more flexible and practical, hence, it can more accurately evaluate supply chain trust. Finally,combined with an actual case of Zhaoxian Chengji Food Co. Ltd., the paper qualitatively analyzes the currentsituation of supply chain trust management and effectively strengthens the supervision of enterprises tocooperative enterprises. Thus, the company can identify problems on time and strategic adjustments can beimplemented accordingly. The effectiveness of the evaluation method proposed in this paper is demonstratedthrough a quantitative evaluation of its trust in downstream enterprise A. Results suggest that the subjectivepreferences of and historical transactions together affect the final evaluation of trust.
참고문헌 (43)
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