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A Pure Characteristics Demand Model for Automobile Variants

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초록

This paper suggests a way to estimate a structural demand model for differentiated products using a single cross section of product-level data. Bajari and Benkard (2005) use revealed-preference bounds for the taste coefficients. In order to obtain point estimates, I modify their model in two ways. First, I impose additional bounds on the willingness to pay for characteristics, based on the price consumers actually paid for the product they purchased. Secondly, I make an assumption about the distribution of taste coefficients within the bounds for each product. I estimate the model with data on new car sales in Norway.

Abstract

This paper suggests a way to estimate a structural demand model for differentiated products using a single cross section of product-level data. Bajari and Benkard (2005) use revealed-preference bounds for the taste coefficients. In order to obtain point estimates, I modify their model in two ways. First, I impose additional bounds on the willingness to pay for characteristics, based on the price consumers actually paid for the product they purchased. Secondly, I make an assumption about the distribution of taste coefficients within the bounds for each product. I estimate the model with data on new car sales in Norway.

참고문헌 (22)

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  3. Bajari, P., "Discrete Choice Models as Structural Models of Demand: Some Economic Implications of Common Approaches", Stanford University, ~ (2003)
  4. Bajari, P, "Demand Estimation With Heterogenous Consumers and Unobserved Product Characteristics: A Hedonic Approach", Journal of Political Economy, 113(6), pp.1239~1276 (2005)
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  22. Shaked, A, "Relaxing Price Competition Through Product Differentiation", Review of Economic Studies, 49(1), pp.3~13 (1982)

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