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Information Dissemination Model of Microblogging with Internet Marketers

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초록

Microblogging services (such as Twitter) are the representative information communication networks duringthe Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform forinformation dissemination in online social networks due to its large number of users. In this study, a microbloginformation dissemination model is presented. Related concepts are introduced and analyzed based on thedynamic model of infectious disease, and new influencing factors are proposed to improve the susceptibleinfective-removal (SIR) information dissemination model. Correlation analysis is conducted on the existinginformation dissemination risk and the rumor dissemination model of microblog. In this study, web hyper isused to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the methodin reducing the rumor dissemination of microblogs.

Abstract

Microblogging services (such as Twitter) are the representative information communication networks duringthe Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform forinformation dissemination in online social networks due to its large number of users. In this study, a microbloginformation dissemination model is presented. Related concepts are introduced and analyzed based on thedynamic model of infectious disease, and new influencing factors are proposed to improve the susceptibleinfective-removal (SIR) information dissemination model. Correlation analysis is conducted on the existinginformation dissemination risk and the rumor dissemination model of microblog. In this study, web hyper isused to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the methodin reducing the rumor dissemination of microblogs.

참고문헌 (31)

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