An Evolution Model of Rumor Spreading Based on WeChat Social Circle
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With the rapid development of the Internet and the Mobile Internet, social communication based on thenetwork has become a life style for many people. WeChat is an online social platform, for about one billionusers, therefore, it is meaningful to study the spreading and evolution mechanism of the rumor on the WeChatsocial circle. The Rumor was injected into the WeChat social circle by certain individuals, and the communicationand the evolution occur among the nodes within the circle; after the refuting-rumor-information injectedinto the circle, subsequently, the density of four types of nodes, including the Susceptible, the Latent, theInfective, and the Recovery changes, which results in evolving the WeChat social circle system. In the study, theevolution characteristics of the four node types are analyzed, through construction of the evolution equation. The evolution process of the rumor injection and the refuting-rumor-information injection is simulatedthrough the structure of the virtual social network, and the evolution laws of the four states are depicted byfigures. The significant results from this study suggest that the spreading and evolving of the rumors are closelyrelated to the nodes degree on the WeChat social circle.
Abstract
With the rapid development of the Internet and the Mobile Internet, social communication based on thenetwork has become a life style for many people. WeChat is an online social platform, for about one billionusers, therefore, it is meaningful to study the spreading and evolution mechanism of the rumor on the WeChatsocial circle. The Rumor was injected into the WeChat social circle by certain individuals, and the communicationand the evolution occur among the nodes within the circle; after the refuting-rumor-information injectedinto the circle, subsequently, the density of four types of nodes, including the Susceptible, the Latent, theInfective, and the Recovery changes, which results in evolving the WeChat social circle system. In the study, theevolution characteristics of the four node types are analyzed, through construction of the evolution equation. The evolution process of the rumor injection and the refuting-rumor-information injection is simulatedthrough the structure of the virtual social network, and the evolution laws of the four states are depicted byfigures. The significant results from this study suggest that the spreading and evolving of the rumors are closelyrelated to the nodes degree on the WeChat social circle.
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