재판매가격유지행위
Resale Price Maintenance
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초록
Resale Price Maintenance (RPM) means the practice whereby a manufacturer orits distributor forces resellers to sell the manufacturer’s product at certainprices (resale price maintenance), at or above a price floor (minimum resaleprice maintenance) or at or below a price ceiling (maximum resale pricemaintenance), determined by it in advance for each stage of transaction orsuch business entity deals in the commodity with other business entitiesunder binding terms and conditions determined thereby. The Monopoly Regulation and Fair Trade Act (MRFTA) prohibits resale pricemaintenance. But it shall not apply where there exist justifiable reasons interms of the maximum price maintenance preventing the transactions ofproducts or services in excess of specified prices. So minimum resale pricemaintenance would be prohibited under the MRFTA. Overturning a 96-year-old rule, the United States Supreme Court held in Leegincase (2007) that minimum resale price maintenance agreements would nolonger be considered illegal per se under Section 1 of the Sherman Act, butinstead would be evaluated under the more lenient “rule of reason.”Recently, the Korean Supreme Court held that minimum resale pricemaintenance is allowed if there exist justifiable reasons like promoting theinterests of consumers through causing competition between trademarksaccording to the current market condition although it seems to restraint oncompetition inside trademarks in relevant cases. But, minimum resale pricemaintenance is illegal per se under the MRFTA. So the Korean SupremeCourt should be overturned the Supreme Court’s decision.
Abstract
Resale Price Maintenance (RPM) means the practice whereby a manufacturer orits distributor forces resellers to sell the manufacturer’s product at certainprices (resale price maintenance), at or above a price floor (minimum resaleprice maintenance) or at or below a price ceiling (maximum resale pricemaintenance), determined by it in advance for each stage of transaction orsuch business entity deals in the commodity with other business entitiesunder binding terms and conditions determined thereby. The Monopoly Regulation and Fair Trade Act (MRFTA) prohibits resale pricemaintenance. But it shall not apply where there exist justifiable reasons interms of the maximum price maintenance preventing the transactions ofproducts or services in excess of specified prices. So minimum resale pricemaintenance would be prohibited under the MRFTA. Overturning a 96-year-old rule, the United States Supreme Court held in Leegincase (2007) that minimum resale price maintenance agreements would nolonger be considered illegal per se under Section 1 of the Sherman Act, butinstead would be evaluated under the more lenient “rule of reason.”Recently, the Korean Supreme Court held that minimum resale pricemaintenance is allowed if there exist justifiable reasons like promoting theinterests of consumers through causing competition between trademarksaccording to the current market condition although it seems to restraint oncompetition inside trademarks in relevant cases. But, minimum resale pricemaintenance is illegal per se under the MRFTA. So the Korean SupremeCourt should be overturned the Supreme Court’s decision.
참고문헌 (27)
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