본문 바로가기
KERD
논문KCI 등재

생성형 AI를 활용한 관광콘텐츠로 관광산업의 지속 성장 방안 고찰

Examining Sustainable Growth Plans for the Tourism Industry with Tourism Content using Generative AI

0

조회

0

다운로드

1

인용

0

참고문헌

키워드

주제분류학제간연구

초록

The tourism industry has recently undergone significant changes due to the integration of artificial intelligence technology. Therefore, this study aims to examine the repercussions of using ChatGPT in the tourism industry, focusing on the balance between convenience and challenges. The results presented in this study are based on interviews with experts from various fields within the tourism industry. The integrated use of ChatGPT in tourism presents both convenience and challenges as urgent issues. To address these issues and consider sustainable development plans for the tourism industry, this study proposes measures such as enhancing tourism convenience, improving real-time speed, reducing costs, and ensuring safety in creating tourism content using generative AI like ChatGPT.

Abstract

The tourism industry has recently undergone significant changes due to the integration of artificial intelligence technology. Therefore, this study aims to examine the repercussions of using ChatGPT in the tourism industry, focusing on the balance between convenience and challenges. The results presented in this study are based on interviews with experts from various fields within the tourism industry. The integrated use of ChatGPT in tourism presents both convenience and challenges as urgent issues. To address these issues and consider sustainable development plans for the tourism industry, this study proposes measures such as enhancing tourism convenience, improving real-time speed, reducing costs, and ensuring safety in creating tourism content using generative AI like ChatGPT.

참고문헌 (36)

  1. 박성모, "MBTI를 이용한 AI 알고리즘 여행지 추천 서비스 플랫폼 개발", 2021년 한국정보기술학회 추계 종합학술대회 종합논문집, pp.705~710 (2021)
  2. 양지훈, "ChatGPT를 넘어 생성형(Generative)AI 시대로 : 미디어·콘텐츠 생성형 AI 서비스 사례와 경쟁력 확보 방안", 미디어 이슈 & 트렌드, 55(3), pp.62~70 (2023)
  3. 이강연, "AI 기반 로봇카페 경험가치가 관계품질, 행동의도에 미치는영향", 한국외식산업학회지, 18(3), pp.175~187 (2022)
  4. 이승훈, "생성형 AI를 활용한 문제중심학습에 대한 학습자의 디지털 리터러시인식과 성과 진단 연구 : 스마트관광 수강생을 중심으로", 관광연구저널, 37(7), pp.129~145 (2023)
  5. 이웅규, "관광 패러다임의 변화에 따른 창의융합인재의 알파고 리더십개발방안", 호텔리조트연구, 16(3), pp.63~86 (2017)
  6. 정천수, "LLM 애플리케이션 아키텍처를 활용한 생성형 AI 서비스 구현 : RAG 모델과 LangChain 프레임워크 기반", 지능정보연구, 29(4), pp.129~164 (2023)
  7. 최미주, "호텔 및 관광산업 경영자의 AI 비서에 대한 인식탐구 : 혁신 확산 이론 중심적 접근", 비서·사무경영연구, 32(3), pp.5~29 (2023)
  8. 최은미, "복합리조트 산업의 이상행동 탐지를 위한 인공지능(AI)서베일런스 플랫폼 개발의 필요성", 관광체육연구, 1(2), pp.15~26 (2022)
  9. 한학진, "인공지능 기술(AI)의 도입에 따른 관광산업 직무대체수준 및영향에 관한 탐색적 연구-대학생을 중심으로", 호텔리조트연구, 16(3), pp.45~61 (2017)
  10. 한학진, "인공지능(AI)과 로봇기술의 전개에 따른 호텔산업 종사원의 인식과 영향 및 대응방안 연구", 호텔리조트연구, 17(4), pp.71~90 (2018)
  11. 한학진, "인공지능(AI)과 로봇서비스 도입에 따른 여행항공업 직원의인식에 관한 탐색적 연구", 호텔관광연구, 22(1), pp.13~28 (2020)
  12. 황재희, "네카오, 생성형 AI로 여행사업 확대 나선다", 데일리 임팩트, ~ (2023)
  13. Adamopoulou, E., "Chatbots : History, technology, and applications", Machine Learning with Applications, 2, pp.100006~ (2020)
  14. Ali, F., "Let the devil speak for itself : Should ChatGPT be allowed or banned in hospitality and tourism schools?", Journal of Global Hospitality and Tourism, 2(1), pp.1~6 (2023)
  15. Arici, H. E., "How Do Customers React to Technology in the Hospitality and Tourism Industry?", Journal of Hospitality & Tourism Research (2023)
  16. Bulchand-Gidumal, J, "Handbook of e-Tourism", pp.1943~1962 (2022), Springer International Publishing
  17. Cai, W., "Progress on technology use in tourism", Journal of Hospitality and Tourism Technology, 10(4), pp.651~672 (2019)
  18. Carvalho, I., "ChatGPT for tourism : applications, benefits and risks", Tourism Review, pp.1~14 (2023)[DOI]
  19. Dewantara, M. H., "Travel vlog ecosystem in tourism digital marketing evolution : a narrative literature review", Current Issues in Tourism, 26(19), pp.3125~3139 (2023)
  20. "Chat GPT-4 in Travel and Tourism: Enhancing Experiences with AI" (2023)[URL]
  21. Fusté-Forné, F., "Gastronomy in tourism management and marketing : an interview with ChatGPT", ROBONOMICS : The Journal of the Automated Economy, 4, pp.1~13 (2023)
  22. Harahap, M. A. K., "Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services", Jurnal Minfo Polgan, 12(2), pp.424~431 (2023)
  23. Lin, C. C., "A review of ai-driven conversational chatbots implementation methodologies and challenges(1999–2022)", Sustainability, 15(5), pp.4012~ (2023)
  24. Loukili, S., "Email subjects generation with large language models: GPT-3.5, PaLM 2, and BERT", International Journal of Electrical and Computer Engineering, 14(4), pp.4655~4663 (2024)
  25. Singhal, K., "Large language models encode clinical knowledge", Nature, 620(7972), pp.172~180 (2023)
  26. Tănase, M. O., "Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study", Sustainability, 15(10), pp.8166~ (2023)
  27. van der Zant, T., "Generative artificial intelligence", pp.107~120 (2013), Springer Berlin Heidelberg
  28. Zsarnoczky, M., "How does artificial intelligence affect the tourism industry?", VADYBA, 31(2), pp.85~90 (2017)
  29. "더배러트래블" (2024)[URL]
  30. "배러트래블" (2024)[URL]
  31. "부킹" (2024)[URL]
  32. "여행신문" (2023)[URL]
  33. "트립노트" (2024)[URL]
  34. "호퍼" (2024)[URL]
  35. "히치하이커" (2024)[URL]
  36. "The Motley Fool" (2023)[URL]

관련 논문AI추천

이 간행물의 다른 논문 (13건)