새만금지역 해양관광지의 관광동기가 관광만족 및 행동의도에 미치는 영향 연구
A Study on the Influence of Tourist Motivation on Tourist Satisfaction and Behavioral Intention in Saemangeum Marine Tourism Areas
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Abstract
The results of this study are as follows. First, tourists' primary motivations for marine tourism were categorized into three factors: health motivation, experience motivation, and relaxation motivation. Tourism satisfaction and behavioral intention were identified as a single factor. Second, the results of verifying Hypothesis 1 showed that health motivation, experience motivation, and relaxation motivation all positively influenced tourism satisfaction. Third, the results of verifying Hypothesis 2 showed that experience motivation and relaxation motivation positively influenced behavioral intention. Fourth, the results of verifying Hypothesis 3 showed that tourism satisfaction positively influenced tourists' behavioral intention. Furthermore, it is believed that there is a need to expand facilities and programs that encourage health-related behaviors for not only local residents but also tourists.