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헬스커뮤니케이션과 건강증진: 헬스커뮤니케이션의 발전, 이론, 사례, 전망

Health Communication and Health Promotion: Developments, Theories, Cases and Prospects of Health Communication Research

정의철
대한의료커뮤니케이션학회 (Korean Academy on Communication in Healthcare)|2008.06|의료커뮤니케이션 (Health Communication, the Official Journal of Korean Academy on Communication in Healthcare)|제3권 제1호|pp. 1-15

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참고문헌

주제분류의학일반

초록

Abstract

Health communication refers to the use and study of communication activities to inform and affectindividual and collective decisions that promote health. It becomes an essential field of health promotionefforts by employing diverse communication methods to foster health in various communication contexts. This work looks into the trend and history of health communication as well as theoretical paradigms andcases of health communication studies. Due to the advancement of communication technologies as well asthe growing importance of interactive communication in the context of constructing and exchanging healthmessages, including clinical information exchange in patent-health care provider communication, it seemsessential to understand useful strategies and tactics to disseminate effective health messages throughappropriate channels. In doing so, culture-centered health communication approach, including an audienceinvolved/culture-centered health message development/dissemination and a patient-centered communicationpattern, can create positive changes in people's awareness, knowledge, attitude and behavior relatedto health issues. This approach further brings forth social, cultural and environmental changes that canreshape individual and community-level health outcomes.

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관련 논문AI추천

Health communication in South Korea: Past, present, and future김도균, 김용찬, 백혜진, 소지연, 이재섭, 이지수한국헬스커뮤니케이션학회 · 헬스커뮤니케이션연구2016 · 제14호헬스커뮤니케이션 연구 동향 : 커뮤니케이션 분야와 공중보건·의약학 분야의 비교이선정, 이수범한국광고PR실학회 · 광고PR실학연구2016 · 제9권 제3호헬스-PR: 헬스커뮤니케이션학의 발전에 있어 PR학의 역할 재정립을 위한 고찰백혜진, 신경아한국PR학회 · PR연구2014 · 제18권 제1호의료커뮤니케이션 능력 향상을 위한 개론서의 필요성과내용 및 연구방법론박용익대한의료커뮤니케이션학회 · 의료커뮤니케이션2006 · 제1권 제1호의료 커뮤니케이션: 세가지 기능적 접근김대현대한의료커뮤니케이션학회 · 의료커뮤니케이션2006 · 제1권 제1호국내 공공커뮤니케이션 캠페인 연구 경향 분석 - 2008년부터 2018년까지의 커뮤니케이션 분야 학술지를 중심으로강경희, 김지윤, 신경아, 이상록, 차경심, 최윤슬한국광고PR실학회 · 광고PR실학연구2020 · 제13권 제3호

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