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What Motivates Software Piracy in China: Q-Methodology Perspective

정광호|김찬우|Mao Xuewen|박효성
서울대학교행정대학원 (gspa(graduate school of public administration seoul national university))|2017.08|Journal of Policy Studies|제32권 제2호|pp. 135-166

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참고문헌

키워드

Q methodologysoftware piracycomparative cultural analysis
주제분류정책학

초록

This study explores why Chinese consumers use pirated software programs and how they think about their illegal use, relying on Q methodology. We developed 32 Q statements that outline reasons for using pirated software and surveyed 30 respondents from public officials, and software companies employees to students, professors, researchers, and the public. We developed four Q factors to describe four types of response to the use of pirated software. One group addresses a normative legal response, the second makes an economic utility argument, the third calls for punishing violators, and the fourth claims that they find themselves facing an uncomfortable dilemma in having to choose between the cheapness of illegal software and its illegality. Chinese respondents believe that government intervention can reduce the extent of illegal use (normative legal) and that intellectual property should be protected (economic utility). Furthermore, they acknowledged that the illegal use of software is a socio-structural problem across all social groups rather than a problem of a specific demographic group, such as a group of teenagers. Future research is required to explore not only whether or not perceptions regarding the use of illegal software vary from country to country but also how Confucian culture and norms are related to attitudes about the widespread use of counterfeit products in Asian countries.

Abstract

This study explores why Chinese consumers use pirated software programs and how they think about their illegal use, relying on Q methodology. We developed 32 Q statements that outline reasons for using pirated software and surveyed 30 respondents from public officials, and software companies employees to students, professors, researchers, and the public. We developed four Q factors to describe four types of response to the use of pirated software. One group addresses a normative legal response, the second makes an economic utility argument, the third calls for punishing violators, and the fourth claims that they find themselves facing an uncomfortable dilemma in having to choose between the cheapness of illegal software and its illegality. Chinese respondents believe that government intervention can reduce the extent of illegal use (normative legal) and that intellectual property should be protected (economic utility). Furthermore, they acknowledged that the illegal use of software is a socio-structural problem across all social groups rather than a problem of a specific demographic group, such as a group of teenagers. Future research is required to explore not only whether or not perceptions regarding the use of illegal software vary from country to country but also how Confucian culture and norms are related to attitudes about the widespread use of counterfeit products in Asian countries.

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관련 논문AI추천

A Review of the Determinants of Counterfeiting and Piracy and the Proposition for Future Research유붕희, 이승희서울대학교행정대학원 · Journal of Policy Studies2009 · 제24권 제1호Legal Compliance of Chinese Viewers and Opportunism of Online Video Platforms신호정, 이상준, Cheng Hui국제지역연구원 · 아태연구2022 · 제29권 제4호개인사용자와 PC판매자의 소프트웨어 사용에 관한 인식 연구이상준, 조운석한국지식정보기술학회 · 한국지식정보기술학회 논문지2010 · 제5권 제6호Differential Longitudinal Associations of Juvenile Status and Delinquent Offenses with Incidence of Software Piracy Among Adolescent Consumers노먼 엡스틴, 김정은한국소비문화학회 · 소비문화연구2017 · 제20권 제3호디지털저작물의 지속적 공유와 온라인 유료서비스 이용의 영향요인한정희대한경영정보학회 · 경영과 정보연구2008 · 제27호The Role of Perceived Quality in New Product Adoption Process in China김지윤, Yuan, Xina한국마케팅학회 · 아시아마케팅저널2012 · 제14권 제1호

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