관광농원 이용객의 행동특성에 관한 연구
A Study on the Characteristics of Visitors at Tourist Farm
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This paper is to develop the importance of tourist farm to contribute to the economy of agricultural areas. Due to strive to stabilize rural household incomes and the implementation of the five-day workweek, the tourist population is growing. To develop leisure farms for the purpose of creating and promoting agricultural tourism and to help sustain agriculture. For this purpose, the paper analyzes the operating system of the existing tourist farm and proposes the solutions. By examining characteristics of tourist behavior based on motivation and desire, the paper offers the methods to satisfy the tourists and attract them as well. The research hypothesis which has been proved by the existing theoretical standard corresponds to the model which proposes the structural relationship of tourist motivation, desire, attraction, participation, satisfaction, and revisit. This paper comes to contribute to related business industry through the actual analysis of some factors which affect the decision making of visitors at tourist farm.
Abstract
This paper is to develop the importance of tourist farm to contribute to the economy of agricultural areas. Due to strive to stabilize rural household incomes and the implementation of the five-day workweek, the tourist population is growing. To develop leisure farms for the purpose of creating and promoting agricultural tourism and to help sustain agriculture. For this purpose, the paper analyzes the operating system of the existing tourist farm and proposes the solutions. By examining characteristics of tourist behavior based on motivation and desire, the paper offers the methods to satisfy the tourists and attract them as well. The research hypothesis which has been proved by the existing theoretical standard corresponds to the model which proposes the structural relationship of tourist motivation, desire, attraction, participation, satisfaction, and revisit. This paper comes to contribute to related business industry through the actual analysis of some factors which affect the decision making of visitors at tourist farm.
참고문헌 (29)
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