아마추어 골퍼들의 재미요인이 골프참여만족에 미치는 영향관계에 대한 연구
The Influence of Amateur Golfer’s Fun Factors on Golf Participation Satisfaction
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The purpose of study is to verify the major factors of fun factors of influence of amateur effecting golf participation satisfaction by studying and analyzing the effect of fun factors of influence of amateur golfer's golf participation satisfaction. The research objectives to achieve the purpose are as follows. First, fun factor has a significantly positive(+) effect on golf participation satisfaction. Second, The golfer will control the fun factor and satisfaction of golf participation. Will have a moderating effect on the relationship between fun factors and golf participation satisfaction. In order to solve the objectives, surveys were conducted off-line on 380 influence amateur golfer's in metropolitan area and 355 effective samples were analyzed for the study. Samples were analyzed on SPSS Win Version 18.0 and LIMDEP(LIMited DEPendent variable model) 8.0 and the results are as follows. First, fun factors has a significantly positive(+) effect on golf participation satisfaction. Second, models presenting the relationship between fun factors and golf participation satisfaction had differences depending on golf immersion. Finally, golf involvement has been found to have a moderating effect on the relationship between fun factors and golf participation satisfaction. From the results, the relationship between fun factors and golf participation satisfaction was confirmed and modering effect of golf immersion was also confirmed.
Abstract
The purpose of study is to verify the major factors of fun factors of influence of amateur effecting golf participation satisfaction by studying and analyzing the effect of fun factors of influence of amateur golfer's golf participation satisfaction. The research objectives to achieve the purpose are as follows. First, fun factor has a significantly positive(+) effect on golf participation satisfaction. Second, The golfer will control the fun factor and satisfaction of golf participation. Will have a moderating effect on the relationship between fun factors and golf participation satisfaction. In order to solve the objectives, surveys were conducted off-line on 380 influence amateur golfer's in metropolitan area and 355 effective samples were analyzed for the study. Samples were analyzed on SPSS Win Version 18.0 and LIMDEP(LIMited DEPendent variable model) 8.0 and the results are as follows. First, fun factors has a significantly positive(+) effect on golf participation satisfaction. Second, models presenting the relationship between fun factors and golf participation satisfaction had differences depending on golf immersion. Finally, golf involvement has been found to have a moderating effect on the relationship between fun factors and golf participation satisfaction. From the results, the relationship between fun factors and golf participation satisfaction was confirmed and modering effect of golf immersion was also confirmed.
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