외식기업의 윤리적 경영이 소비자의 혜택지각과 구매의도에 미치는 영향

Abstract

This study was conducted to increase food service companies' interest in ethical management and to propose a corresponding practice method through demonstrating that ethical management can have a positive impact on enhancing corporate sustainability. The empirical survey was conducted through an online survey of 300 consumers. Factor analysis to verify the validity of variables and regression analysis to verify the influence between variables were used. The empirical analysis found that the ethical management attributes of food service companies had a positive effect on consumers' perception of benefits and purchase intentions, and consumers' perception of benefits also had a positive effect on future purchase intentions. In particular, in practicing ethical management, establishing a policy of ethical management, making customers aware of the process of active ethical management, such as efforts to prevent corruption and collecting external opinions, has the greatest impact on inducing positive evaluation and purchasing behavior of customers, arguing that this is a part that food service companies should actively utilize.