남성클럽 패션 선호도에 관한 연구

Abstract

For survey analyses, male survey analysis, survey comparison analysis of club fashion in Gangnam and Hongdae, and comparison of male and female survey analysis. Questionnaires were different for males and females. The study results are the same as the following. First, in terms of male survey analysis, there were most cases when club visits were made with friends more than once a month in order to release stress. Club fashions were diversely selected from hip hop, punk, sexy, and dandy styles. However, the most desired club fashion style is the dandy style. There were many people who responded that club fashion can be worn in everyday life, and many people stated that information about club fashion was provided through public media such as TV, magazine and the internet. In terms of purchase of club fashion, styles that can give positive impression to the opposite gender was preferred. Black color was the most preferred color. For the question asked about the accessory that is most suitable for club fashion, most responded that hats are most adequate. Second, in terms of survey comparison analysis of club fashion in Gangnam and Hongdae, two regions did not pursue completely different fashion styles. However, it was identified that 20's in the two regions desired different fashion styles. Those in Hongdae preferred unique fashion styles, and those in Gangnam preferred more refined and decent styles. Thirdly, as a result of survey analysis for males and females, the result of male club fashion image displayed that the highest number of people preferred hip hop and sexy styles. Females preferred sexy style. Both males and females preferred black color. For accessories, males preferred hats the most, and females showed preference for earrings and necklaces. Dandy style was selected as the club fashion males want to wear when visiting clubs as well as the male club fashion considered most attractive by females. As mentioned above, current club fashion in Gangnam and Hongdae areas showed similarities, and male club fashion preferred by males and women did not display significant differences.