A Study on Formative Characteristics of the Metro Sexual in Men's Fashion - Focused on Male Consumers in their 10's~40's -
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Abstract This study was attempted to be a help in estimating changes of men's fashion in sociocultural environment by examining the diversified trends of domestic men's fashion through literature review, fashion collection analysis and questionnaire in various aspects. For data collection in this study, questionnaires were used, and these were corrected and supplemented after preliminary survey for male consumers from September 2009 to March 2010. Among total 460 copies, 431 copies were used in final analysis. First, among typical factors of changes in image of men's fashion, change of sexual role was shown as the most important factor. Contrary to men of the past, modern men are actively taking care of their appearance with changes of social values, which indicates that viewpoints on men have become flexible, such that the image of beauty does not apply just to women. Second, analysis on factors of image changes in men's fashion by age revealed that high mean values were obtained in factors of change of sexual role and trend with difference between groups, and factors of expression of individuality were highly rated without remarkable difference, and aesthetic factors were poorly rated without significance. Third, analysis on preference for formative characteristics of the Metro Sexual showed that feminine materials were negatively rated, and analysis on wearing experience revealed that several items become popular, indicating that wearing experiences are increasing in various areas. This study suggests a new viewpoint of cultural sexual consciousness of the youth that is continuously changing, and is meaningful in understanding emotional and rational lifestyle and cultural style of Metro Sexual, a recent phenomenon of men's fashion.
Abstract
Abstract This study was attempted to be a help in estimating changes of men's fashion in sociocultural environment by examining the diversified trends of domestic men's fashion through literature review, fashion collection analysis and questionnaire in various aspects. For data collection in this study, questionnaires were used, and these were corrected and supplemented after preliminary survey for male consumers from September 2009 to March 2010. Among total 460 copies, 431 copies were used in final analysis. First, among typical factors of changes in image of men's fashion, change of sexual role was shown as the most important factor. Contrary to men of the past, modern men are actively taking care of their appearance with changes of social values, which indicates that viewpoints on men have become flexible, such that the image of beauty does not apply just to women. Second, analysis on factors of image changes in men's fashion by age revealed that high mean values were obtained in factors of change of sexual role and trend with difference between groups, and factors of expression of individuality were highly rated without remarkable difference, and aesthetic factors were poorly rated without significance. Third, analysis on preference for formative characteristics of the Metro Sexual showed that feminine materials were negatively rated, and analysis on wearing experience revealed that several items become popular, indicating that wearing experiences are increasing in various areas. This study suggests a new viewpoint of cultural sexual consciousness of the youth that is continuously changing, and is meaningful in understanding emotional and rational lifestyle and cultural style of Metro Sexual, a recent phenomenon of men's fashion.
참고문헌 (18)
- Kim Hyejeong, "A Study on the Fashion Trend of Comtemporary Men's Wear Since 1990", Journal of Fashion Business, 14(5), pp.79~81 (2010)
- Salzman, Marian, "The Future of Men", pp.213~218 (2005), Palgrave Macmillan
- Bess, Allyce, "Metrosexual' N. Cosmopolitan male who loves clothes and grooming", St. Louis Pst-Dispatch, 14, pp.13~14 (2003)
- Kim Chandhyun, "A Study on Appearance Concern and Appearance Management Behavior by Type of Men’s Fashion Lifestyle", 석사, pp.2011
- Kim Hynjin, "An Analysis of the Image Style Expressed in Men’s Collection", 석사, pp.2010
- 이승현, "남성복 캐쥬얼 브랜드 무늬셔츠에 대한 패션감성과 소비감성 분석", 한국의류학회지, 33(3), pp.444~456 (2009), 한국의류학회
- Lee Eunjoo, "A Qualitative Study on Male Consumer who Engage in Feminine Influence-Management Behavior", 석사, pp.2010
- 김경인, "21세기 남성 니트웨어에 나타난 여성화 경향 -메트로섹슈얼과 크로스섹슈얼을 중심으로-", 한국의류산업학회지, 8(4), pp.382~390 (2006), 한국의류산업학회
- 김유덕, "중·노년층 여성의 의복추구 이미지 연구", 한국의류학회지, 28(6), pp.746~757 (2004), 한국의류학회
- 이명희, "남성 의복색의 명도 및 채도 변화에 따른 시각적 이미지 평가와 선호도 연구", 복식, 61(3), pp.51~62 (2011), 한국복식학회
- 이현정, "의복이미지와 화장이미지에 관한 기존 연구 분석", 복식, 54(7), pp.91~106 (2004), 한국복식학회
- Choi Yunla, "A Study on the Fashion Behavior with Male's Consumption Trend", pp.30~36 (2008), Ulsan University master's dissertation
- Ahn Boeun, "A Study on Metrosexual Image Displayed in Advertisements for Fashion", 석사, pp.2005
- Kong Chasook, "Hybrid Phenomena of Sexuality Presented in Men's Hair Style and Make-up", 석사, pp.2008
- 박수진, "남성패션잡지에 나타난 외모의 변화양상", 한국생활과학회지, 17(1), pp.105~114 (2008), 한국생활과학회
- 남수정, "성역할정체성, 자아존중감, 외모에 대한 사회문화적 태도에 따른 메트로섹슈얼 소비", 한국생활과학회지, 19(1), pp.91~102 (2010), 한국생활과학회
- 김미정, "상황에 따른 남성헤어스타일 선호도 성별 비교", 한국의류산업학회지, 11(1), pp.156~165 (2009), 한국의류산업학회
- Crane, "Fashion and Its Social Agendas:Class", pp.87~91 (2000), University of Chicago