키치패션의 조형적 특성에 관한 연구- K-Pop 아이돌 패션을 중심으로 -

Abstract

This study aims to explore the formative characteristics of Kitsch fashion appearing in costumes of K-pop idols and discover its positive value in modern society, breaking free with negative perceptions of the past. For the study, based on the formative elements of Kitsch fashion, analyzed the formative characteristics represented in Kitsch fashion in 2000 S/S∼2012 F/W Collections under the grounds of preceding studies according to the types of expansion, resistibility, incompatibility, enjoyment, nostalgia, and sexuality. The results showed that expansion was represented as a collection form which allowed coexistent styling with apparels with printed patterns that do not match the exaggeration of closely attached subsidiary materials such as buttons and studs. Resistance was represented as a satirical form which suggests a somewhat gloomy and aggressive impression along with apparels made with easily accessible materials like paper including imitation, wire, and chain. Incompatibility was represented as a incompatible form in practical, functional, and esthetic aspects by using inflexible or strange materials, or tearing parts of the apparel. Enjoyment showed a playful form by wearing colorful and charming designs and toys as accessories. Scent stimulated a scent of the past by wearing school uniforms worn in the past or retro dance fashion apparels. A yearn for a natural and exotic life was shown by wearing traditional clothing of other nations or folksy patterns and accessories. Sexuality was represented as a form which emphasizes bodily beauty by using see-through or mesh materials on parts of the apparel to expose parts of the body rather inwardly or revealing parts of the body like legs or upper body explicitly, or stressing body line and structure. To modern people who wish to direct their own individual styles, K-Pop idol fashion is being accepting as one of the fashion styles, and Kitsch fashion is being represented as a new style for them to express their individuality in a variety of ways. Based on this, Kitsch fashion escapes from resistive and cheap images of the past to be anticipated to show positive, and it can be expected various styles in the fashion of general public as long as the idols.