대학의 UI를 활용한 캠퍼스 웨어 디자인 개발에 관한 연구 - 청운대학교를 중심으로 -

Abstract

Since 2011, Chungwoon University that was founded in 1995 has endeavored to reorganize UI with aims to enhance competitiveness and further self-esteem and concentrate on investing in development of UI products so that it can open its second campus in Dohwa in Incheon. Although many kinds of products can be developed through the application of UI, there are few kinds of campus-wear, so a growing number of people find it necessary to develop diversified campus wear. Accordingly, this study aimed to suggest design development of campus-wear through the use of UI of Chungwoon University. The results of the study are as follows. First, results of survey on the actual conditions of campus-wear to which UIs of domestic and foreign universities were applied indicate that 10 universities at home and abroad sell 20 types of campus-wear items. And they number 740. As for jointly developed campus-wear items, round-necked short-sleeved T-shirts numbered 265, hooded T-shirts 90, round-necked long-sleeved T-shirts 60 and hooded zip-up T-shirts 51. Symbolic colors of universities were frequently used. Cotton and cotton-and-polyester mixed fabric were mostly used. Second, design development of campus-wear based on Chungwoon University UI was divided into Classic Group, Semi-Trendy Group and Trendy Group. The three groups jointly developed 9 items, and a total of 27 items were made. Main colors of universities such as blue, white, grey and black were frequently used. Six types of fabric including cotton, polyester and cotton-and-polyester mixed fabric were used. Embroidery and patchworks were applied. Suggestion of design development of campus-wear to which UI is applied is considered to induce manufacture of campus clothes as a part of UIP policy that concentrates on enhancing self-respect and a sense of belonging on the part of students and the teaching staff of Chungwoon University and improving the image and status of the university.