大學弘報用衣類商品開發에 關한 硏究-全南大學校의 事例를 中心으로 -
A Study on the Development of Clothing Products for University PR -Focusing on the Case of Chonnam National University -
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Abstract
Recently, the field of university PR(public relations) and UI(university identity) come to be emphasizedas a remarkable one because the applicants to the universities are consistently reduced in Korea.The purpose of this thesis is to present a souvenir for university PR which is designed in a clothingcommodity, easily accessible to visitors, helping students and university officials to keep a pride to ouruniversity.We have designed four kinds of clothing, ie T-shirts, polo-shirts, trousers, and hats, after scrutinizingthose of other universities. By making change the length of sleeves and slacks, the four kinds weretransformed into eight kinds of clothing commodities. The basic trend of this design is on the trompeloeil, with the colors being white, grey and black ones, which are of 100% cotton.