디지털 커뮤니케이션 환경의 패션과 메이크업에 나타난 키치(Kitsch) 연구

Abstract

The purpose of this study is to focus on fashion and makeup to identify categorical characteristics of kitsch phenomena revealed throughout our contemporary society in the environment of digital communication, so that it can make a further examination into a mixture of various styles and a stream of communication environment and thereby prepare a foundation for discussions on possible favorable directions of design and related products in the future. In this study, kitsch phenomena appearing in fashion and makeup surrounded by the environment of digital communication can be summed up as follows: First, this study could deduce the sociocultural characteristics of digital communication environment into 3 categories such as interactivity, mobility and virtuality. And it was found that kitsch phenomena developing in fashion could be characterized by 5 categories such as decentralization, amusement, convergence, interactivity and mobility. Secondly, it was found that kitsch phenomena developing in makeup could be also characterized by decentralization, amusement, convergence, interactivity and mobility. Notably, it was found that before digital communication environment comes up, the formative characteristics of kitsch as a good means to express anything vulgar and shallow were employed by teenage subculture groups with a view to expressing their opposition against material civilization, their resistance to established generation and their own youth. Kitsch, a cultural trend with strong characteristic traits, reflects various preferences and tastes of contemporary multifaceted mass society through digital communication environment. On the basis of vulgarity, a characteristic of mass media, both characteristic expression and changing cultural phenomena extend the sphere of high-class culture and popular culture via distribution, sharing, use and supply of information. In addition, kitsch takes a position as a new esthetic value with its popularity based on vulgarity in digital communication environment. When the digital age came up, the influence of kitsch in digital communication environment has driven shift toward a society of open and lateral thinking in fashion and makeup via digital technology and mobilization. And it was found that fashion and makeup work organically with each other in the overall framework of external human esthetic expression, but have their independent trends in their own field.