여대생의 니트셔츠 선호도에 관한 연구

Abstract

This study has the purpose to find preference of female college students' knit shirts and provide the basic material in developing them in order to meet the needs for clothing that the woman consumers in their twenties seek. Scope and contents in the study include preference level for knit shirts, reason for preference of knit shirts, relativity between preference level and preference reason, and fitness of knit shirts. For the research source, this work makes use of internet-based domestic and foreign information data base, network screening, and published materials including dissertation. For the study method, this work adopts closed-ended question in questionnaire. Collected samples are analyzed with statistical program SPSS 21.0. Results from the study showed that college women prefer textile shirts to knit shirts. Big difference did not appear in the two preferences, however. This implies that favorite demand for knit shirts is not low among the female college students. The preference reason for knit product was because of comfort during activity, softness and warmth, easy-to-choose size in practicality, and natural silhouette expression in design. Overall fitness of knit shirts was found to be proper or have enough room slightly more than that of textile shirts. The allowance feel when putting on the knit shirt was found to be bigger than when wearing the textile shirts in girth, width and length. Items related to relativity between preference level and preference reason turned out to be comfort during activity, softness and warmth, and natural silhouette expression. Items related to relativity between fitness and allowance feel of knit shirts turned out to be chest girth, shoulder width, width between armpits, and clothing length. This research made clear the preference level among the female college students about knit shirts. It also helped to better understand the point that needs improvement in developing the knit shirts for women in the twenties. This study would provide the fundamental materials in proceeding to newly developed knitwear products.