현대 니트패션에 나타난 뉴트로(New-tro)특성에 관한 연구

Abstract

Retro culture, which has recently been popular in the fields of culture and arts such as music, health and fashion, is described as a new trend of retro, and is a variety of social phenomena that reinterpret past culture with a modern sense. Compared to retro, which creates memories and nostalgia in the past, there is a difference in reinterpreting it from the perspective of the younger generation, which is the past that Newtro has not directly encountered. Because the subjects of consumption are different, there is a characteristic that completely different fashion and images are created through reinterpretation. Modern society is in high demand for individuality and diversity, and Newtro is included in designs and items that can meet the demands of modern people as inspiration for various designs. In a research by a fashion information company that reflects this, Newtro was selected as one of the top 10 issues in the fashion industry in 2019, and the "Newtro" trend, which modernly reinterpret cultural elements in the 80s and 90s, will have a lot of impact on society after 2020 following last year. Analyzing newtro trends is considered appropriate at the current time and is considered suitable to capture the characteristics of knit fashion as a design element, but I think it is meaningful because not much research has been done yet. The research method aims to conduct theoretical and empirical research at the same time, and to analyze the socio-cultural phenomenon and the high-fashion brand that combines sports and street concepts with high-fashion.