Exploring the Meaning of College Students’ Leisure Activity:Means-end Chain Analysis of Social Network Game Playing
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Social network games (SNGs), a rapidly growing online game genre, are built and played on social network sites. SNGs provide an online world for enjoying leisure time and interpersonal communication, and an increasing numbers of college students are involved in such game-playing as a leisure time activity. Despite the popularity, relatively few studies have been conducted to investigate the nature of game players, especially the meaning of such leisure time behavior by college students. This paper’s aim was to explore a subjective meaning structure of online social network game play. The means-end chain model was used to link attributes of SNGs to the underlying values of game playing as a leisure activity. The results revealed two emerging end-values: the need for bridging and a sense of belonging. This study sheds light on the meaning of college students’ leisure activities when playing social network games.
Abstract
Social network games (SNGs), a rapidly growing online game genre, are built and played on social network sites. SNGs provide an online world for enjoying leisure time and interpersonal communication, and an increasing numbers of college students are involved in such game-playing as a leisure time activity. Despite the popularity, relatively few studies have been conducted to investigate the nature of game players, especially the meaning of such leisure time behavior by college students. This paper’s aim was to explore a subjective meaning structure of online social network game play. The means-end chain model was used to link attributes of SNGs to the underlying values of game playing as a leisure activity. The results revealed two emerging end-values: the need for bridging and a sense of belonging. This study sheds light on the meaning of college students’ leisure activities when playing social network games.
참고문헌 (19)
- "Facebook reveals new growth stats"[URL]
- "Social gaming industry statistics & trends"[URL]
- "Statistics"[URL]
- N. B. Ellison, "The benefits of Facebook"friends" : Social capital and college students' use of online social network sites", Journal of Computer-Mediated Communication, 12, pp.1143~1168 (2007)
- R. Kraut, "Internet paradox: A social technology that reduces social involvement and psychological well-being?", American Psychologist, 53, pp.1017~1031 (1998)
- J. A. Bargh, "The Internet and social life", Annual Review of Psychology, 55, pp.573~590 (2004)
- C. L. Kujath, "Facebook and Myspace : Complement of substitute for face-to-face interaction", Cyberpsychology, Behavior, and Social Networking, 14, pp.75~78 (2011)
- D. M. Boyd, "Social network sites : Definition, history, and scholarship", Journal of Computer Mediated Communication, 13, pp.210~230 (2008)
- K. E. Murray, "Social networking goes abroad", International Educator, 16, pp.56~59 (2007)
- E. Castronova, "On the research value of large game", Games and Culture, 1, pp.163~186 (2006)
- C. L. Hsu, "Why do people play on-line games? An extended TAM with social influences and flow experience", Information & Management, 41, pp.853~868 (2004)
- L. Cherny, "Conversation and community: chat in a virtual world" (1999), CSLI Publications
- "Statistics"[URL]
- J. Gutman, "A Means-End Chain model based on consumer categorization processes", Journal of Marketing, 46, pp.60~72 (1982)
- J. P. Peter, "Consumer behavior and marketing strategy" (1999), McGraw-Hill
- C. E. Gengler, "Improving the graphic representation of means-end results", International Journal of Research in Marketing, 12, pp.245~256 (1995)
- G. M. S. Dann, "Anomie, ego-enhancement and tourism", Annals of Tourism Research, 4, pp.184~194 (1977)
- S. E. Iso-Ahola, "Toward a social psychological theory of tourism", Annals of Tourism Research, 12, pp.256~262 (1982)
- E. Goffman, "Interaction Ritual: Essays on face-to-face behavior" (1967), Pantheon Books