테마파크 스토리텔링의 창작방법론 연구 ㅡ 제주도 테마파크를 중심으로

Abstract

The theme park is a distinct area of traditional culture and art. However, key elements of storytelling such as theme, subject matter, symbols, double line and composition are utilized. Therefore, it is considered that the theme park is an area to which storytelling can be applied. Three ways of creating theme park storytelling were derived from this study. First, the scene-centered story composition signifies that whole place should be subdivided into several segments and then composed of scenes with mise-en-scene. In particular, the entrance and exit of the storyline are important. The entrance separates visitors from their daily lives and serves to guide them to the world of theme parks. The exit serves to maintain the longevity of the presented story and lead to a return visit. Second, iteration of thrills and relaxation signifies that the operator of the theme park intentionally controls the speed of progress. Whereas thrills are mainly provided by attractions, rides, exhibits, and experiences in each compartment, relaxation is provided in a rest space provided between different compartments. Third, circulation system and visitor induction signified that theme park storytelling is conducted by the activities of visitors. For a pleasant viewing, a circulation system needs to be built in the flow. When control is prominent, visitors may feel a sense of antipathy; therefore images, symbols, and double lines are used typically. The above contents were applied to a theme park of Jeju Island and its feasibility in the real life setting was examined. First, the author checked the status of the Jeju Island theme park, and confirmed that it needed diversity and strengthened management. It was also confirmed that themes reflecting the original value of Jeju should be utilized. To this end, the author examined the cultural value of Jeju in terms of nature, mythology, history, and life. Finally, the author analyzed the reality of storytelling in the island by selecting Ecoland theme park and Camellia Hill as good examples reflecting Jeju value. Ecoland theme park was relatively well divided into sections and scenes. By using the train as a means of transportation, they showed visitors’ activity by introducing a walk through experience. Visitors were also prompted to follow a story by repeating walking and moving. Camellia Hill has relatively loose division. They did not create a sense of tension by utilizing facilities, but instead installed a photo system and design accessories to build a circulation system. The storytelling realized through this scheme was slow but efficient. As we have seen so far, theme park storytelling has been applied to the cases of Jeju Island. The author expects realization of strong and original storytelling by expressing the cultural values that distinguish it from other regions.