성인여성의 성격유형분석과 헬스복 디자인 선호도

Abstract

This study conducts MBTI character type examination to adult women in their twenties to forties who reside in Busan or Gyeongnam and enjoy fitness exercise in order to figure out their satisfaction with fitness wear and criteria to choose one and to suggest fitness wear design preferred by character types. And the result is as follows. First, according to the result of examining the research subjects’ MBTI character types, the preference indexes include the sensing type (72.5%), thinking type (66.3%), and extroverted type (53.4%) in order. The percentage of the character types is as follows: ISTJ 20.4%, ESTJ 19.9%, ESTP 8.7%, INFP 7.7%, and ESFP 7.1% in order. Second, according to the result of examining the adult women’s satisfaction with fitness wear and criteria to choose one, they were very dissatisfied with wearing fitness wear for exercise in terms of outing, the latest trend, or impression to the other sex. They also responded that they were dissatisfied with the items of design and style, color, or the latest trend. Regarding the criteria to choose fitness wear, they said that the aspects of wearability, activity, or management are very important, and color, design and style, and matching between the upper and lower clothes are important. Third, according to the result of examining the adult women’s design preferences for fitness wear, the materials preferred include cotton containing spandex, 100% cotton, cotton mixed with spandex‧synthetic fiber in order. The neckline preferred for fitness wear is the round neckline, the length of the upper clothes preferred is the mid-hip length, the fitness of the upper clothes preferred is the style with the five to seven-centimeter spare in the waist, the length of the sleeves preferred is the one-third length, the logo of the fitness wear preferred is on the chest area, the color arrangement of the cutting line preferred is on the waist, the length of the lower clothes preferred is up to ankles, the waist style preferred is the style with a rubber band with a strap, and the bottom line of pants preferred is the straight line. Also, the colors of the upper clothes preferred as fitness wear are black, white, and pink while for the lower clothes, black, navy, or gray was preferred. The tones preferred for the upper clothes are black, pastel tones, and primary colors while for the tones of the lower clothes, black, dark colors, and pastel tones were preferred. According to the result of examining fitness wear design by preference indexes of character types, in the upper clothes fitness, the introverted type (I) and the feeing type (F) preferred the box style, in the cutting line color arrangement of the upper clothes, the intuitive type (N) and the judging type (J) preferred the shoulder color arrangement, and the extrovert type (E) and feeling type (F) preferred the waist and shoulder color arrangement. Regarding the length of the lower clothes, the extroverted type (E), intuitive type (N), and thinking type (T) preferred the shorts length than the seven-tens length while the thinking type (T) and extroverted type (E) preferred the style with rather wide bottom of pants.