TV 예능 프로그램의 자막 유형 연구 - 연령대별 선호 프로그램을 중심으로 -

Abstract

With technological advancement of multimedia, the caption changed from an uncomplicated text form to a freewheeling form which was combined with various visual images, and the role of caption performed a secondary function was also expanded. So the present caption becomes one of the important and independent ingredients of TV programs. Especially, as the role of TV entertainment program's caption affects directly communication function and entertainment function which is one of the fundamental purposes, importance of caption is growing bigger and bigger. Furthermore, it reflects alterations and features, trends of being used caption types today. Accordingly, this study researched caption types of TV entertainment programs based on the precedent study that caption influences response and attitude of viewers, and an efficient use of caption has a positive effect on viewer ratings of TV entertainment programs. So, it is aimed at improving viewer ratings according to selecting the suitable caption type which is to viewer's taste. To achieve this, '4(years old) to 20s', '30s and 40s', 'over 50 years old', according to these three age groups, the caption types of favorite TV entertainment programs were analyzed. As the study carried out an analysis of caption types by the frequency of use, exposure time, function, form, and motion, the feature of favorite TV entertainment program's caption according to age groups was explored.