지역축제 활성화를 위한 문화공간콘텐츠 개발방향에 관한 연구 -전남지역 ‘꽃’ 축제 중심으로-

Abstract

Korea has kept developing directions for economic activation through commercializing local festivals. In particular, local festivals have been highlighted as strategic means to attract more investment and to enhance images of each region. Also, festivals using culture and natural resources of specific regions attract visitors and work to activate local economy and recreate values. Local identity, local festival activate the existing study to examine the results of the local festivals, activating factor citizen subjectivity, expertise, affectability into four explains, the area has a clear regional identity through the theme settings Landmarks secure and at the same time can be defined as a set of cultural space, and civic identity is defined as the tourists and residents to participate in the festival process that you can enjoy the pleasure, professionalism is an ongoing program for the local festivals and marketing Developmentcan be explained by economics, and organizational structure and funding of local festivals, the Festival of economic value-added and associated tourism and promotional marketing, explains. The four factor analysis of the purpose of the content and purpose of creating cultural space hardware aspect of the space environment that can be configured program development software aspects. Local festivals to develop the cultural space will be developed using local distance killer content excavation to represent the festival in terms of identity formation and convergent themes Space through the high-density nature. The iconic characteristics of the local festivals, local festivals with landmark space development and through excavation, historical, and cultural content will be able to activate. In addition, the economic aspects of the tourism revenue, as well as the financial and management operations of local governments, local cultural festival of space managed consistently and will have to be developed.