컨텍스트를 고려한 도시 공간을 위한 아이덴티티 전략

Abstract

It is desirable that urban space identity be managed by a proper urban design strategy and systematic system, and should remain in harmony with the surrounding environment and times based on the core identity of the applicable place. However, identity strategy of urban space so far has focused primarily on physical facilities and has not emphasized innovative design that creates unique cultural value, and enhances a place’s context. The value of urban space identity depends on how much users can communicate effectively with the applicable place, and on how users can gain emotional satisfaction from it. This can be achieved when there is a creative design strategy that can understand users and their activities in the context of a specific place and create new experience accordingly. Therefore, this study found that the greatest difference between the place identity strategy and existing identity strategies is that place identity strategy considers context as important. This study proposes an identity strategy of urban space based on context. Context can be classified largely into place context and user context for analysis. Items relating to place context analysis include environment, history, culture, and society those relating to user context analysis include user, activity, environment, and media. This context analysis strategy aims for creating unique space experience through sympathy with the user. The result of this study is expected to offer an opportunity to think about the future urban space identity and providing suggestions on identity strategy in a changing environment.