모바일게임 캐릭터의 성공요인 분석 - 국내사례를 중심으로 -

Abstract

Background Game industry has established as a typical high value-added industry of the cultural industry in the 21 century. Mobile game has grown up as a new growth point by the most watched game genre. Especially the mobile game character area influences to the success of the game industry itself. Thus studies of success factor of mobile games are needed. The purpose of this study is reviewed the concept of mobile game characters, examined success factors for the case games, and suggested practical ways of mobile game character to grow toward a global company. Methods This study analyzed success factors using energy analysis method by extant studies and success cases for Korean successful 5 game characters. Result Analysis results induced that scenario and storytelling factor showed generally low scores of energy value, and CG graphic and design factor showed high scores. In addition, variety factor showed very high scores. Thus, users prefer interesting and easy operation mobile games, are interested in simple and fun design, and prefer charming SD characters. Conclusion This study suggests future directions for game character and application ways to increase the competition power of mobile game using success factors of game characters.