화장품 브랜드 웹사이트 메인영역 모션그래픽의 유형 분석과 선호도 연구

Abstract

Background In the information age, the brand information is Confirm through various screens anytime, anywhere, and cosmetic brands are actively using websites according to this trend. For this reason, cosmetic brand websites with a high level of visibility and promotion should strive to create an attractive main area that will attract attention on the first screen. The purpose of this study is to propose motion graphics types in the main areas of the website of cosmetic brands that consumers prefer most. Methods In this study, we analyzed 35 web sites of cosmetic brands in department stores and explained motion graphics in main areas of cosmetic brand web sites into four cases. The survey was conducted to find out the preferences of four cases of motion graphics in the main area of the website using the Cosmetic Brand 'Hera' website. Result The motion graphics in the main areas of the cosmetic brand website can be divided into four cases. 1 When using a single static image, 2 when multiple images are dissolved, 3 when multiple images are flicked, 4 when the video is played. The most preferred is 2. Conclusion This study survey the preferences of motion graphics in the main area of the website to improve the brand preference by providing cosmetic brand's website aesthetic main screen. It is expected to be a resource to increase the utilization of the main area of the cosmetic brand's website.