동영상 타이틀에 나타난 모션그래픽의 활용 사례연구 -게임 동영상 사례연구를 중심으로-

Abstract

Game video triggers the tension and excitement as to the contents of game in the audience, and provides the opportunity for them to concentrate before the start of the game video. Therefore, motion graphics are more frequently used for the game title in order to transmit the implicit message and contents to users within a short time. The importance of game title for game video is being highlighted more and more in modern society amid the expansion of marketing industry, and has been coming into the spotlight as an independent sphere of game. This study tries to analyze how the motion graphic is being applied to the image media, not the print media, specifically in the field of game video title, and on that basis, it intents to state that the application of motion graphic is one a way for image communication which ensures an effective transmission of message in terms of the transmission of information in the image field.