사용자를 위한 온라인 쇼핑몰의 콘텐츠 표현 방법

Abstract

Conversion to Web 2.0 has opened up the intelligence and information era for our society. The digital environment now permeates in the society, economy, and media and various lifestyles changing the way we live and at the center of it, there is always the user. The biggest feature of digital technologies is interaction, which was not part of traditional mediums, and thus through immediate feedback from the final consumer, or user, it was possible to convert production and consumption of information into a horizontal structure. Thus, most of the powers were given to the users. Unfortunately, however, in some of the services and contents offered to users there are many times that users are enticed or discreetly stimulated. This arouses questions on the ethics of the producers. Due to the advantages of saving time, convenience of shopping and delivery, online shopping malls grew quickly, but with the recent saturation of online shopping malls, there has been high competition for the same consumers. In result, rather than being user-oriented, it changed to business-oriented and there have been unfortunate discoveries of improper expressions used to introduce their contents or to stimulate the desires of consumers. This study examined methods for placing the user first and respecting the users, while offering contents for them, in order to come up with realistic plans to produce contents and fulfillthe role of designers for the users and to give users a lasting impression.